How to Make Money as a Social Media Influencer in India
Today’s world is largely influenced by social media in all ways, whether it is sharing ideas, learning, or interacting with people and organizations. The amount of time and number of people spending their time online makes social media just more important. Hence, using the platform to make money is one of the best ways to do so.
Connecting businesses to customers, Social Media has gained significant popularity to increase awareness and boost sales for brands. You can use Facebook, Instagram, YouTube, and other such channels to showcase your skills and passion to the world. More than just attractive food posts and memes, these channels allow people to pursue their dreams as bloggers, designers, photographers & more!
How to Become Social Media Influencer: The way trend of youth towards social media and the internet is increasing nowadays, due to that now a good option has come to make a career on social media as well. Now anyone will be able to make a career through social media and good money can also be earned.
Social media influencers are those people, who publish many types of content by making their own strategies on social media. Due to this, the number of followers on his social media platform keeps increasing continuously. Many private companies also choose to promote their products. Due to this, they get very good money.
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What is social media?
Social media has websites and applications through which users can connect with different types of people. Can share with everyone by writing a photo, video, or something. Like Facebook, Facebook is a huge social media platform. Many people connect with people by creating their accounts. Along with this, things like audio, video, text, and images can also be shared.
Anyone can use social media easily. Nowadays, people like big news channels, businessmen, actors, and politicians are also very active on social media and can post something or the other. In today’s time, money can be earned by posting anything on social media.
Instagram, Facebook, and YouTube are abuzz with social media influencers. These influencers have an ever-widening reach, with events, brand deals, TV shows, and magazines covering their playing fields. Where canny social influencers go, big bucks follow.
As per the Influencer Marketing Report, the Indian influencer industry is predicted to be valued at Rs 2,200 crore by 2025 and grow at a 25 percent CAGR, underscoring the fact that the influencer business is getting serious.
But the layperson may still wonder if social influencer can be a lucrative career option because, after all, it’s just a hobby. Well, clearly, it’s not so. For those who master the art of influencing, incomes can go well beyond hard-earned corporate jobs.
When the COVID-19 pandemic resulted in a 20 percent decline in advertising in India, social media influencers enjoyed a 46 percent increase in their advertising-based revenue, as per a survey published by iCubesWire in March this year.
How much do social media influencers earn?
On the basis of follower counts, marketing agencies worldwide have divided influencers into nano (1000-10,000 followers), micro (10,000-100,000), macro (100,000-1 million), and mega (over one million).
Micro-influencers in the 5,000-20,000 group accounted for 54.3 percent of Instagram users across India in 2020, according to a report by hypeauditor.com. On Instagram, influencers with over one million followers, also called mega influencers, had only 0.41 percent share.
As per marketing experts, an influencer based on the category they cater to, the niche, and the deliverables can earn from Rs 15,000-5 lakh from one brand deal.
According to research, whoever has followers between 10,000 to 50,000 on social media can easily earn at least 30 lahks to 90 lakh rupees every year. And those social media influencers who have followers of millions, they also charge thousands of dollars per post. There are many social media influencers who have 5000 or more followers. Many private companies hire them to promote their products. Along with this, at least 10 to 20 thousand rupees are also given for 1 post.
