Artificial intelligence (AI) is now widely used in marketing. Companies of all sizes-large and small-use the best AI marketing tools to promote their brands and enterprises. Using AI-powered marketing tools should be a part of your company’s strategy as it can help you in achieving your marketing goals more quickly. The article enlists the Top 20 AI Marketing Tools to Boost Your Business in 2023.
AI tools utilize artificial intelligence and machine learning algorithms to automate and enhance various aspects of a marketing strategy. They can simplify tasks like data analysis, content generation, SEO, and customer segmentation, saving both time and resources.
Top AI-powered marketing tools available and help you choose the right one for your business.
Top 20 AI Marketing Tools to Boost Your Business in 2023
Marketer deal with a broad range of tasks, platforms, and content types daily. It’s not uncommon for the workload to become unmanageable, leaving many marketers scrambling to stay on top of their tasks. If only there were a way to help with all of this. Fortunately, we’ll show you some of the best AI marketing tools.
What is AI Marketing?
Artificial intelligence (AI), a technology that has been making quite a phase of development, is a wonder. All the hype and speculation about the technology were well worth it. Different industries, including digital advertising, are gradually incorporating it to accelerate their growth.
Artificial intelligence is gaining popularity as a result of the following factors:
- It is more precision-oriented and accounts for more accuracy and fewer errors, resulting in increased work efficiency.
- For valuable insights, AI analyses more and deeper data.
- With its advanced algorithms, it can enhance the capabilities of a variety of gadgets. GPS trackers, voice assistants, and home automation systems are a few examples.
- Through progressive learning algorithms, AI can easily adapt to new input.
Artificial Intelligence has been used by many brands to connect with their customers. Amazon, for example, uses AI to recommend products based on their previous purchases, views, and searches. Marketing Automation includes a variety of CRMs that helps in data management and customer service.
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What is an AI Marketing Tool?
Artificial intelligence (AI) algorithms can analyze large amounts of data and provide insights to help businesses make better marketing decisions.
AI marketing tools include predictive analytics, personalized recommendations, automated marketing campaigns, social media management, content creation, customer segmentation tasks, and more.
What Are The Business Benefits of AI Marketing?
AI marketing is already being used today to boost the performance and ROI of digital marketing campaigns. It can also yield these business benefits:
- Make advertising smarter. AI helps elevate account-based marketing solutions by using big data to promote insightful analysis and create smarter online ads.
- Make searches better. AI and big data solutions can analyze consumers’ digital search patterns and help pinpoint key areas on which to focus marketing strategies
- Personalize content. By combining big data, machine learning, and AI, marketers can refine analytics to understand customers on an individual level and personalize content accordingly.
- Improve customer service. Chat and other consumer engagement tools have increasingly become the domain of AI bots, and the trend should continue as AI performance grows.
How AI Can Optimize Business Processes
Here are some ways artificial intelligence can help your business:
Optimizing sales and marketing with AI
Artificial intelligence is great for enhancing sales. AI can help sellers figure out which items they need to put on sale. It assists businesses to target ads to the proper people and helps them understand why behind the buy.
AI in Security
AI can help as AI security systems have proven to be better at detecting hackers and fraud attempts. AI models can train to detect fraud or hacking attempts. This way, when an actual attack occurs, AI security systems can recognize the attacker sooner and react promptly.
Content generation with AI
AI can write engaging and informative copy in no time. Writing is not the only thing artificial intelligence can help generate. Combined with everything from the first point, it can create ads, promo videos, and flyers to improve your company’s sales.
AI in Recruitment
Imagine how many job applications Google receives when they post a job opening! Reading them one by one would take many people and too much time. Of course, artificial intelligence can help here as well. Artificial intelligence companies like Pymetrics specialize in AI-powered recruitment.
Reasons Why You Need AI Marketing Tools
AI marketing tools offer several advantages that can greatly enhance your marketing efforts. Here are some reasons why you may need AI marketing tools:
Data analysis and insights:
AI marketing tools can process large amounts of data quickly and efficiently. They can analyze customer behavior, preferences, and purchasing patterns to provide valuable insights that help you understand your target audience better. These insights enable you to make data-driven marketing decisions and create more personalized and effective campaigns.
Personalization:
AI marketing tools can leverage customer data to deliver personalized experiences at scale. They can analyze individual customer preferences and behaviors to tailor marketing messages, product recommendations, and offers to each customer. Personalization enhances customer engagement, satisfaction, and loyalty, leading to higher conversion rates and sales.
Automation:
AI marketing tools can automate repetitive and time-consuming tasks, such as data entry, content creation, and campaign optimization. By automating these processes, you can save time and resources, allowing your marketing team to focus on strategic initiatives and creative tasks that require human expertise.
Predictive analytics:
AI marketing tools can utilize predictive analytics to forecast customer behavior and identify trends. By analyzing historical data and patterns, they can anticipate future customer actions, such as purchasing decisions or churn likelihood.
Top 20 AI Marketing Tools to Boost Your Business
Using AI marketing tools can help businesses save time and resources, improve their targeting and customer engagement, and ultimately increase revenue. Let’s take a closer look at some of the top AI tools:
Ocoya
Ocoya is an AI-powered social media post creator and scheduler. It’s an all-in-one AI marketing tool for social media managers. In recent years, tools like Buffer or Hootsuite have made scheduling content across social channels easier. Ocoya goes a few steps further by having a visual post creator, AI writing assistant, and the content scheduling tools you use in other apps.
- AI-driven social media content creation
2. A vast library of Templates for post images
3. Cross-platform scheduling from one dashboard
4. eCommerce integrations for creating product-based marketing assets
Chatbots
AI-powered chatbots are virtual assistants that can communicate with customers in real-time. They can answer common inquiries, provide product recommendations, and offer personalized support. Chatbots enhance customer experience by providing instant assistance, improving engagement, and reducing response time.
Predictive Analytics Tools
These tools utilize AI algorithms to analyze historical data and make predictions about future trends and customer behavior. By identifying patterns and trends, businesses can optimize their marketing strategies, make informed decisions, and anticipate customer needs.
Grammarly
Grammarly is used by more than 30 million people to improve their written communication. It’s meant to aid writers in enhancing their readability and correctness. The artificial intelligence engine behind Grammarly examines more than 150 complex grammatical rules and analyses them quickly, precisely, and accurately.
The features of Grammarly include contextual spell-checking, plagiarism detection, advanced writing recommendations, personal dictionaries, synonym finders, and advanced search and replace in addition to real-time grammar, spelling, and punctuation checking.
Personalize by Human
Personalize is an AI-powered customer insights platform that tracks user activity and creates interest profiles for each. This continuously updated AI tool best matches customer interests with products and services based on web activity such as dwell time, page view history, event clicks, and more. The end goal with Personalize is to create a data-rich interest profile to send ideally segmented and personalized marketing emails to each contact.
HubSpot
HubSpot’s inbound marketing software uses AI technology to attract potential customers, convert leads, and close sales. It’s an excellent tool for managing multiple marketing platforms from a single dashboard, including content marketing, social media marketing, SEO, and more.
HubSpot’s AI-powered tools automate and simplify the process. Its built-in editor enables you to create SEO-optimized content and landing pages that rank well on search engines.
Phrasee — Improve the Brand’s Language
Phrasee is an AI-powered software that generates and optimizes on-brand marketing messages in real-time to maximize customer engagement.
Using AI and computational linguistics to generate, optimize, and analyze marketing content in real-time.
Their enterprise-grade platform enables real-time testing and optimization to determine the best-performing messages for audiences across email, SMS, push, web/app, and social campaigns.
Zapier
The Lego of tech stack and process integration is Zapier. It allows you to connect thousands of various systems and create marketing automation, which saves time, increases productivity, and lowers costs. To connect operations in one system to automated procedures in one or more other systems, you create customized workflows. Every time, the relevant data is taken from the appropriate source.
RAD AI
RAD AI is a cutting-edge AI marketing tool specializing in influencer marketing. Powered by artificial intelligence and advanced algorithms, RAD AI streamlines how brands approach influencer campaigns.
The tool helps marketers understand which influencers work best for their products and campaigns, resulting in more impactful campaigns. RAD AI analyzes vast amounts of data to identify the most suitable influencers for your brand, ensuring maximum reach and engagement.
Brand24
Tracking and interacting with their consumers as well as boosting their brand visibility and social media engagement, Brand 24 may be a genuine game changer for businesses. Businesses may enhance customer service, find areas for development, evaluate the success of their marketing initiatives, and better manage their online reputation by tracking and analyzing online interactions.
One of Brand 24’s features is a dashboard where customers may examine real-time social analytics and monitoring information. Additionally, they provide a media monitoring alert tool that enables consumers to keep informed of any significant brand-related news and take appropriate action promptly.
Movavi Video Editor – AI-Powered Video Editing
Movavi Video Editor is versatile and user-friendly video editing software designed to help businesses create high-quality marketing content that stands out. Its advanced AI-powered features offer an efficient and effective way to streamline the video editing process and enhance the overall quality of marketing videos.
Movavi Video Editor has powerful video and audio editing tools to help businesses create engaging content fast. Its intuitive interface and user-friendly design make creating professional-looking videos easy for users of all skill levels.
Surfer SEO
An SEO platform called Surfers SEO was created to assist businesses to make the most of their internet presence. Surfers SEO offers a wide range of features, such as website audits to spot issues and track performance, competitor analysis to learn how other companies are faring, link building to raise page rankings, keyword research to find and target high-ranking keywords, and automated reporting to keep track of progress.
Optimove – CRM Journeys Mapped by AI
Optimove is a leading customer marketing cloud that helps more than 300 brands drive their customer marketing operations. The platform combines the art of marketing with data science to deliver multi-channel, real-time, personalized customer marketing campaigns.
Retention experts and customer marketers utilize Optimove at over 300 customer-centric companies. With Optimove, marketers get a deep understanding of their consumers’ behavior which helps them deliver automated and relevant communication campaigns to engage all customers.
15 Best AI Marketing Tools to Grow Your Business
Voice Assistants
With the rising popularity of voice search, integrating AI-powered voice assistants like Amazon Alexa, Google Assistant, or Apple Siri can significantly benefit businesses. Voice assistants enable customers to interact with your brand through voice commands, facilitating convenient information retrieval, product recommendations, and even purchasing.
Grammarly
Grammarly is used by more than 30 million people to improve their written communication. It’s meant to aid writers in enhancing their readability and correctness. The artificial intelligence engine behind Grammarly examines more than 150 complex grammatical rules.
The features of Grammarly include contextual spell-checking, plagiarism detection, advanced writing recommendations, personal dictionaries, synonym finders, and advanced search and replace in addition to real-time grammar, spelling, and punctuation checking.
Otter AI
Otter AI is an advanced transcription service that uses artificial intelligence to provide accurate transcriptions of live meetings. Marketers might be in planning meetings as much as they are inside the Meta Ads manager. Otter hopes to take back some of that meeting time so you can get to the work that you’re paid to do. It listens to your meetings and captures important slides. Then, it creates meeting notes with time stamps and shows who contributed what. No more making a new Google doc for each meeting and spamming your co-workers with the link daily.
Jasper – Amazing Marketing Copy
Jasper is a conversational AI platform that allows businesses to create chatbots, voice assistants, and virtual agents to engage with customers naturally and intuitively.
The tool is powered by advanced NLP and ML algorithms that enable it to understand the intent behind user queries and provide relevant responses. It can also listen to your writing and provide feedback on improvement areas. It works with masses of data, and an algorithm scrambles and re-assembles content related to your input.
SmartWriter – Assists in Automating Outreach
SmartWriter is an AI personalized outreach software that crawls the internet to find unique data points about your customer and creates a unique message you can send them.
It creates hyper-personalized outreach messages using AI in moments. This means prospecting goes from hours to seconds. Customers use the AI engine to find leads, enrich them, and create unique personalized messages to stand out in the prospect’s inbox, all without lifting a finger.
Optimizely
Optimizely is one of the best AI marketing tools for conversion rate optimization. Its AI-powered A/B testing features offer easy-to-understand insights that help drive targeted marketing strategies and improve your conversion rates. The platform also has many other features like personalization and customer segmentation, making it a versatile AI tool for marketing teams looking to improve their digital marketing campaigns.
Instatext
Similar to Grammarly, InstaText is an online AI-powered writing tool. While it conducts fundamental tasks like grammar and spell checks, it also goes one step further by improving the readability of the sentences. Its ability to guarantee that the tone and manner of the writer are maintained despite the rewrite is its most crucial quality.
