The use of artificial intelligence (AI) in marketing has hit the mainstream. You would be hard-pressed to find companies—big and small—that don’t use top AI marketing tools to promote their brands or businesses.
If you’re a blogger, an e-commerce entrepreneur, or an affiliate marketer, taking advantage of AI-powered marketing tools should be a part of your business game plan. With it, you can run and put together an effective marketing strategy that would allow you to hit your goals faster.
Top 10 AI Marketing Tools to Boost Your Business
Artificial intelligence (AI) is now widely used in marketing. Companies of all sizes-large and small-use the best AI marketing tools to promote their brands and enterprises. Using AI-powered marketing tools should be a part of your company’s strategy as it can help you in achieving your marketing goals more quickly. The article enlists the Top 10 AI Marketing Tools to boost your business. These are the AI Marketing tools you should know in 2023.
What Is AI Marketing?
Small business owners say they’re using artificial intelligence to analyze data and make consumer-targeting decisions with no human intervention.
AI can also be used to improve other aspects of marketing, such as content marketing, social media marketing, search engine optimization, mobile marketing, and affiliate marketing.
AI marketing tools can be broadly divided into four categories:
- Stand-alone task automation apps/digital technologies
- Integrated task automation apps
- Stand-alone machine learning (ML) apps
- Machine learning apps
Use Cases for AI in Small Businesses
Automate Newsletters
AI has the ability to automate a newsletter you might be sending to prospects, customers, or partners. It can actually source content for you from different online sources, then choose which articles to include in your newsletter—automatically.
Create Content
If you create content for a website, blog, or social media channels, look into AI for content marketing.
AI has made great strides in being able to generate natural language that sounds like a human wrote it. AI tools that can write short-form and long-form content for you, including posts, product descriptions, and social posts.
Improve Customer Service
AI chatbots are widely used today to automatically converse with customers looking for service.
These bots have gotten so sophisticated that customers often don’t know they’re not talking to a human. Cheaper to offer immediate service at scale, even if you only have a small team.
Make Accounting Easier
AI tools exist to answer questions about your accounting data, so you don’t have to go digging through spreadsheets.
here are also AI tools that can learn over time how to organize and tag your accounting information, automating a common, manual process.
Predict Ad Performance
AI for advertising can predict the performance of your ads.
AI tools exist that learn which ads and audiences are most effective. They’ll even make suggestions on what images and words perform best across audiences.
Why Is Artificial Intelligence Important?
Here are the top benefits of AI for your business:
- AI provides automation for increased efficiency and streamlined workflows and business processes.
- Improve data analysis for reduced human errors and better decision-making.
- Computers can run 24/7 and provide real-time responses for a better customer experience.
- Ensure your business is secure by identifying and predicting threats.
AI Opportunities For Business
- Automation: AI can automate repetitive and mundane tasks, allowing employees to focus on more strategic and creative work. This can lead to increased productivity, cost savings, and improved efficiency.
- Data analysis and insights: AI can process and analyze large volumes of data quickly and accurately, extracting valuable insights that can drive business decisions. AI-powered analytics can help businesses uncover patterns, trends, and correlations that may not be apparent to humans.
- Personalization: AI enables businesses to provide personalized experiences to their customers. By leveraging customer data and AI algorithms, companies can tailor their products, services, and marketing campaigns to individual preferences, improving customer satisfaction and loyalty.
- Customer service and chatbots: AI-powered chatbots and virtual assistants can handle customer inquiries, provide support, and offer personalized recommendations. These AI systems can operate 24/7, reducing customer response times and enhancing overall customer experience.
- Predictive maintenance: AI can analyze sensor data and historical maintenance records to predict equipment failures or maintenance needs. This proactive approach can help businesses avoid costly downtime and optimize maintenance schedules.
- Supply chain optimization: AI can optimize supply chain processes by analyzing data related to demand forecasting, inventory management, logistics, and transportation. This can lead to improved efficiency, reduced costs, and better inventory management.
- Fraud detection and cybersecurity: AI can analyze large volumes of data to detect patterns and anomalies indicative of fraudulent activities. It can also enhance cybersecurity by identifying and responding to potential threats in real time.
- Product development and innovation: AI can assist businesses in generating new product ideas, designing prototypes, and conducting simulations. By leveraging AI algorithms and machine learning models, companies can accelerate the innovation process and bring new products to market faster.
Top 10 AI Marketing Tools to Boost Your Business
Here’s a detailed description of the top 10 AI marketing tools that can boost your business in 2023:
Chatbots
AI-powered chatbots are virtual assistants that can communicate with customers in real-time. They can answer common inquiries, provide product recommendations, and offer personalized support. Chatbots enhance customer experience by providing instant assistance, improving engagement, and reducing response time.
Predictive Analytics Tools
These tools utilize AI algorithms to analyze historical data and make predictions about future trends and customer behavior. By identifying patterns and trends, businesses can optimize their marketing strategies, make informed decisions, and anticipate customer needs.
AI in Marketing: What are the Pros and Cons?
Personalize by Human
Personalize is an AI-powered customer insights platform that tracks user activity and creates interest profiles for each. This continuously updated AI tool best matches customer interests with products and services based on web activity such as dwell time, page view history, event clicks, and more. The end goal with Personalize is to create a data-rich interest profile to send ideally segmented and personalized marketing emails to each contact.
Movavi Video Editor – AI-Powered Video Editing
Movavi Video Editor is versatile and user-friendly video editing software designed to help businesses create high-quality marketing content that stands out. Its advanced AI-powered features offer an efficient and effective way to streamline the video editing process and enhance the overall quality of marketing videos.
Movavi Video Editor has powerful video and audio editing tools to help businesses create engaging content fast. Its intuitive interface and user-friendly design make creating professional-looking videos easy for users of all skill levels.
Surfer SEO
An SEO platform called Surfers SEO was created to assist businesses to make the most of their internet presence. Surfers SEO offers a wide range of features, such as website audits to spot issues and track performance, competitor analysis to learn how other companies are faring, link building to raise page rankings, keyword research to find and target high-ranking keywords, and automated reporting to keep track of progress.
Optimove – CRM Journeys Mapped by AI
Optimove is a leading customer marketing cloud that helps more than 300 brands drive their customer marketing operations. The platform combines the art of marketing with data science to deliver multi-channel, real-time, personalized customer marketing campaigns.
Retention experts and customer marketers utilize Optimove at over 300 customer-centric companies. With Optimove, marketers get a deep understanding of their consumers’ behavior which helps them deliver automated and relevant communication campaigns to engage all customers.
Voice Assistants
With the rising popularity of voice search, integrating AI-powered voice assistants like Amazon Alexa, Google Assistant, or Apple Siri can significantly benefit businesses. Voice assistants enable customers to interact with your brand through voice commands, facilitating convenient information retrieval, product recommendations, and even purchasing.
Grammarly
Grammarly is used by more than 30 million people to improve their written communication. It’s meant to aid writers in enhancing their readability and correctness. The artificial intelligence engine behind Grammarly examines more than 150 complex grammatical rules.
The features of Grammarly include contextual spell-checking, plagiarism detection, advanced writing recommendations, personal dictionaries, synonym finders, and advanced search and replace in addition to real-time grammar, spelling, and punctuation checking.
Otter AI
Otter AI is an advanced transcription service that uses artificial intelligence to provide accurate transcriptions of live meetings. Marketers might be in planning meetings as much as they are inside the Meta Ads manager. Otter hopes to take back some of that meeting time so you can get to the work that you’re paid to do. It listens to your meetings and captures important slides. Then, it creates meeting notes with time stamps and shows who contributed what. No more making a new Google doc for each meeting and spamming your co-workers with the link daily.
Jasper – Amazing Marketing Copy
Jasper is a conversational AI platform that allows businesses to create chatbots, voice assistants, and virtual agents to engage with customers naturally and intuitively.
The tool is powered by advanced NLP and ML algorithms that enable it to understand the intent behind user queries and provide relevant responses. It can also listen to your writing and provide feedback on improvement areas. It works with masses of data, and an algorithm scrambles and re-assembles content related to your input.
