Top 15 SEO Keyword Research Tools

All successful SEO campaigns rely on accurate, comprehensive data. And that process starts with the right keyword research tools.

Sure, you can get away with collecting keyword data manually on your own. But while you may be saving the cost of a premium tool, manual keyword research costs you ot

her ways:

Comprehensiveness. Historical and comprehensive data isn’t easy to get on your own. It’s too easy to miss out on vital information that will make your SEO strategy a success.
Competition. Keyword research tools allow you to understand not only what users are searching for but also what your competition focuses on. You can quickly identify gaps and find the best path to profitability and success.
Knowledge. Long-time SEO experts can craft their own keyword strategies with a careful analysis of the SERPs, but that requires years of practice, trial, and costly errors. Not everyone has that experience. And not everyone has made enough mistakes to avoid the pitfalls.

How Does Keyword Tool Work?

Keyword Tool is a free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic.

Google Autocomplete is a feature used in Google Search. Its purpose is to speed up the searches performed by users on Google.

The search terms suggested by Google Autocomplete are selected based on many different factors. One of them is how often users were searching for a particular search term in the past.

Keyword Tool helps you employ Google Suggest for keyword research. It extracts Google keyword suggestions and presents them to you in an easy-to-understand interface.

To generate long-tail keyword suggestions, Keyword Tool prepends and appends the search term which you specify with different letters and numbers, places it into the Google search box, and pulls out keyword suggestions. The best part, all of it happens in a split second!

Keyword Tool For SEO And Content Creation

If you want your website to get traffic from Google or other search engines, you need to make sure that it contains content created around the right keywords. What this means is that you should be utilizing words that your potential audience is already using while looking for similar content, products, or services online.

The best way to discover these keywords, as was proven by thousands of thriving websites and online businesses, is to use keywords from Google search suggestions as a base to create content for your website.

By creating content around the popular keywords that your audience is using to find information online, you are already giving great value to your website visitors. In return, Google will reward your web property with higher rankings which entails a traffic increase.

Top 15 SEO Keyword Research Tools

Keyword research is a crucial element of modern SEO. Whether you’re kick-starting an old blog or developing your content strategy for a new one; good-quality keywords are one of the most efficient ways to attract consistent, quality traffic to your site. We’ve compiled a list of some of the best keyword research tools to help you conquer your content.

1. Google Keyword Planner

Google has a few tools that make it easy to conduct keyword research, and their free AdWords tool called Keyword Planner is a great place to start — especially if you use AdWords for some of your campaigns.

When you input one keyword, multiple keywords, or even your website address into Keyword Planner, Google will spit out a list of related keywords along with simple metrics to gauge how fierce the competition is around each one and how many searches it gets on both a global and local search level.

2. Keyword.io

If Google’s Keyword Planner isn’t quite enough, but you’re on a tight budget, Keyword.io may be the alternative you need. It also has different features.

Keyword.io uses autocomplete APIs to pull basic data for several sites and search engines, including Google, Amazon, eBay, Bing, Wikipedia, Alibaba, YouTube, Yandex, Fiverr, and Fotolia. This is perfect for niche clients and meeting specific needs.

It also has a Question/Intent Generator, an interactive topic explorer, and a topical overview tool.

In its user interface (UI), you’ll find an easy-to-use filter system and a chart that includes the competition, search volume, CPC, and a few other details about your chosen keywords.

3. SEO PowerSuite

If you’re looking for a comprehensive option, SEO Powersuite is one of the best tools for keyword research. Its complete toolkit includes everything you need to improve on and off-page SEO. You’ll get fundamental keyword research features, as well as optimization options for mobile, social media, and more.

SEO Powersuite offers a limited free tier, along with two full-featured premium plans.

Free – There is a free version of SEO Powersuite that may work well if you run a small/personal site and only need to occasionally check your site’s rankings.
Professional – With this plan you get unlimited SEO audits, link management, and more. You’ll also have access to white-labeling (with watermarks) and cloud storage for up to 20 projects. Professional plans cost $299 per year.
Enterprise – This option includes everything that the Professional plan does, plus more. You’ll also get white-labeling without watermarks, and cloud storage for up to 400 projects, for $499 per year.

4. Google Trends

Google Trends is another free tool from Google. It lets you enter multiple keywords and filter by location, search history, and category. Once you enter that information in, it’ll give you results that show how much web interest there is around a particular keyword, what caused the interest, and where the traffic is coming from — along with similar keywords.

The best part about Google Trends is that it doesn’t just give you static keyword volume numbers like most keyword research tools. Instead, it generates colorful, interactive graphs that you can play with, download, and even embed on your website. It’ll also give you more dynamic insight into a keyword with information like the relative popularity of a search term over time.

5. Term Explorer

Term Explorer offers probably the deepest research reports of any keyword research tool on the market. From one single seed term, you can get over 10,000 keyword variations.

Best of all, the tool does a great job of keeping the results as relevant as possible and pulling through lots of supporting metrics with them.

It’ll give you data for all the results on page one of search engine results pages (SERPs), including the number of results, link strength, trust score, and keyword difficulty. To help you get a handle on your competitors, you can use the tool to research domain age, page ranking, and links, as well as the word count, page rank, links, outbound links, and the number of keyword occurrences in title, URL, and headers for individual webpages. You can also export all this data into a CSV for your own analysis.

6. Moz Keyword Explorer

Constantly updating and improving its Keyword Explorer Tool and its other core services, Moz keeps up with the trends and is well known for providing SEO professionals with the latest tools. And it has done so for more than a decade.

Like the Google Keyword Tool, Moz’s keyword planning tool provides information on the difficulty and monthly search volume for terms. It also lets you drill down geographically.

7. Keyworddit

Keyworddit searches through Reddit posts, titles, and comments to find keywords and provide you with their search volume. If you’re unfamiliar, Reddit is a massive online community where people can join groups (called subreddits) for just about anything. Some subreddits are massive, like r/funny while others can be a pretty niche like r/businessowners.

With this tool, you can’t enter a specific term; instead, you choose a subreddit and the tool will pull keywords from posts and comments in that subreddit.

8. Term Explorer

Term Explorer offers probably the deepest research reports of any keyword research tool on the market. From one single seed term, you can get over 10,000 keyword variations.

Best of all, the tool does a great job of keeping the results as relevant as possible and pulling through lots of supporting metrics with them.

9. Soovle

With Soovle, enter a term into the box and it will show you the most popular queries for that term across 16 different search engines, including Google, Bing, YouTube, Amazon, eBay, Buy.com, Overstock.com, Walmart, and more.

You can customize the tool to show you only the search engines you want, drag queries into a saved suggestions box, and click on any one query to be brought to the SERP for that platform.

10. SEMrush

SEMrush is a competitive research tool that lets you keep an eye on your competitors’ keywords to find opportunities to bump them out for a top position in Google’s and Bing’s organic search results. You can compare a number of domains against one another to evaluate the competitive landscape, including their common keywords and positions in Google’s organic, paid, and shopping search results.

Position tracking is kind of like a sophisticated version of Google Trends, letting you see a keyword’s position in SERPs and analyze the history of rises and drops. Their colorful, visual charts are also super helpful for more quickly understanding trends and analyzing results.

11. AnswerThePublic

With AnswerThePublic, type in a phrase or term and it will show you the questions people are asking related to your entry. You won’t get any volume or click data, but you will get some cool visuals.

You can see this type of visual (or a list view) for:

Questions: who, what, where, when, why, which, can, and ho
Comparisons: vs, or, and
More: which, are, will, can, like.

I personally find it to be hard to digest the information, even in the list view. Luckily, you can export the data to CSV.

12. Google Search Console

Keyword research is just one of the many ways to use Google Search Console for SEO. Head to “Search results” in the left-hand pane and you’ll see the top queries that are leading your site to appear in the SERP, with clicks, impressions, click-through rate, and position for each.

You can then filter by URL where you can first see how effective your keyword targeting is. From there, you can plug the other queries into a keyword research tool to see whether you should incorporate them into your post.

13. Growthbar

Growthbar provides the standard information you can expect from an SEO platform: keyword suggestions with monthly search volume, cost per click, difficulty scores, rank tracking, site analyses with domain authority, keywords, backlinks, and even Facebook and Google Ads. Platform subscribers get a free chrome extension that provides this data as they search.

14. Long Tail Pro

It’s no secret that long-tail keywords are the new standard of SEO. Long Tail Pro keyword tool generates long-tail keywords for niche sites and has even found a cult following with content producers for micro-niche sites.

Long Tail Pro is a premium tool and does offer a 7-day free trial. Subscriptions start as low as $24.75 per month. Long Tail Pro currently offers three plans to users.

Starter – $24.75/month
Pro – $44.75/month
Agency – $98.08/month

15. Accuranker

Accuranker is a keyword rank tracking tool with a key differentiator: It’s lightning fast while being extremely precise. So if you’re used to spending hours monitoring the rank progression of your keywords, that’ll end up saving you a ton of time.

Other advantages of this tool? It has built-in proxies to get a quick glance at whose ranking within the SERPs for any given keyword. If you plan to report keyword metrics to your manager or your team, you’ll like its scheduled weekly reports feature.

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