10 Best Keyword Research Tools For SEO
Keyword research is a crucial element of modern SEO. Whether you’re kick-starting an old blog or developing your content strategy for a new one; good-quality keywords are one of the most efficient ways to attract consistent, quality traffic to your site. We’ve compiled a list of some of the best keyword research tools to help you conquer your content.
Relevance is the most important factor to consider when choosing the right keywords for SEO. Why? Because the more specific you are, the better.
For instance, if you own a company that installs swimming pools, it’s likely that you’d attract more qualified prospects by targeting a keyword such as “fiberglass in-ground pool installation,” rather than “swimming pools.” That’s because there’s a good chance that someone searching for “fiberglass in-ground pool installation” is looking for information on installation or someone to perform the installation … and that could be you!
10 Best Keyword Research Tools For SEO
All successful SEO campaigns rely on accurate, comprehensive data. And that process starts with the right keyword research tools.
- Comprehensiveness. Historical and comprehensive data isn’t easy to get on your own. It’s too easy to miss out on vital information that will make your SEO strategy a success.
- Competition. Keyword research tools allow you to understand not only what users are searching for but also what your competition focuses on. You can quickly identify gaps and find the best path to profitability and success.
- Knowledge. Long-time SEO experts can craft their own keyword strategies with a careful analysis of the SERPs, but that requires years of practice, trial, and costly errors. Not everyone has that experience. And not everyone has made enough mistakes to avoid the pitfalls.
1. Google Keyword Planner
Google has a few tools that make it easy to conduct keyword research, and their free AdWords tool called Keyword Planner is a great place to start — especially if you use AdWords for some of your campaigns. (Note: You’ll need to set up an AdWords account to use Keyword Planner, but that doesn’t mean you have to create an ad.)
When you input one keyword, multiple keywords, or even your website address into Keyword Planner, Google will spit out a list of related keywords along with simple metrics to gauge how fierce the competition is around each one and how many searches it gets on both a global and local search level.
2. SEO PowerSuite
If you’re looking for a comprehensive option, SEO Powersuite is one of the best tools for keyword research. Its complete toolkit includes everything you need to improve on and off-page SEO. You’ll get fundamental keyword research features, as well as optimization options for mobile, social media, and more.
SEO Powersuite offers a limited free tier, along with two full-featured premium plans.
- Free – There is a free version of SEO Powersuite that may work well if you run a small/personal site and only need to occasionally check your site’s rankings.
- Professional – With this plan you get unlimited SEO audits, link management, and more. You’ll also have access to white-labeling (with watermarks) and cloud storage for up to 20 projects. Professional plans cost $299 per year.
- Enterprise – This option includes everything that the Professional plan does, plus more. You’ll also get white-labeling without watermarks, and cloud storage for up to 400 projects, for $499 per year.
If Google’s Keyword Planner isn’t quite enough, but you’re on a tight budget, Keyword.io may be the alternative you need. It also has different features.
Keyword.io uses autocomplete APIs to pull basic data for several sites and search engines, including Google, Amazon, eBay, Bing, Wikipedia, Alibaba, YouTube, Yandex, Fiverr, and Fotolia. This is perfect for niche clients and meeting specific needs.
It also has a Question/Intent Generator, an interactive topic explorer, and a topical overview tool.
In its user interface (UI), you’ll find an easy-to-use filter system and a chart that includes the competition, search volume, CPC, and a few other details about your chosen keywords.
KWFinder is a tool designed by Mangools – a developer known for delivering the best keyword research and analysis tools across categories. You can use their beginner guide to get started.
The KWFinder platform makes it easy to find keywords with low SEO difficulty, along with a whole host of other useful features.
KWFinder is part of a package that includes four other SEO tools. This keyword tool only allows a handful of free searches. Select an annual plan to save up to 40% on any of their three subscriptions.
- Basic – $29.90 (freelancers and small businesses)
- Premium – $44.90 (new startups and blogs)
- Agency – $89.90 (eCommerce stores and heavy sites)
5. Google Trends
Google Trends is another free tool from Google. It lets you enter multiple keywords and filter by location, search history, and category. Once you enter that information in, it’ll give you results that show how much web interest there is around a particular keyword, what caused the interest, and where the traffic is coming from — along with similar keywords.
The best part about Google Trends is that it doesn’t just give you static keyword volume numbers like most keyword research tools. Instead, it generates colorful, interactive graphs that you can play with, download, and even embed on your website. It’ll also give you more dynamic insight into a keyword with information like the relative popularity of a search term over time.
Interestingly, its data doesn’t include repeated queries from a single user over a short period of time, which makes results cleaner. It also groups together searches that it infers to mean the same thing, like misspellings.
GrowthBar is one of the best keyword research tools for marketers and bloggers who are in a hurry, and want ranking difficulty or keyword suggestions to appear along with their search results.
A unique feature they recently added is content outline generation, you can use it to generate content outlines in one click for your blog or website with keywords, word counts, headers, images, links, and more.
It also allows you to explore competitors’ profiles featuring – backlink data, organic keywords, Google/Facebook ads info, and related insights.
7. Term Explorer
Term Explorer offers probably the deepest research reports of any keyword research tool on the market. From one single seed term, you can get over 10,000 keyword variations.
Best of all, the tool does a great job of keeping the results as relevant as possible and pulling through lots of supporting metrics with them.
It’ll give you data for all the results on page one of search engine results pages (SERPs), including the number of results, link strength, trust score, and keyword difficulty. To help you get a handle on your competitors, you can use the tool to research domain age, page ranking, and links, as well as the word count, page rank, links, outbound links, and the number of keyword occurrences in title, URL, and headers for individual webpages. You can also export all this data into a CSV for your own analysis.
In its digital marketing suite, Semrush offers a collection of six keyword tools and four competitive analysis tools with a database of more than 21 billion keywords.
You can get a full overview of the keywords you’re watching, including paid and organic search volume, intent, competition, CPC, historical data, SERP analysis, and more.
You’ll get related keywords and questions, as well as a ton of guidance, ideas, and suggestions from the Semrush Magic, Position Tracking, and Organic Traffic Insights tools.
The Keyword Planner, however, is where much of the magic happens.
The organic competitor tab makes it easy to spot content and keyword gaps. Expand them and develop clusters that will help you grab traffic and conversions.
Majestic is an all-in-one SEO tool to keep a track of your site’s health. It’s an ideal tool for new blogs and small businesses that don’t have the resources to invest a lot of complicated support for search engine optimization.
Majestic allows you to sign up and run three free searches to help you get a feel for the service. The keyword checker, however, is only available in PRO and API plans. You can grab the SEO toolkit for $83.33 per month when you select the annual billing option.
10. Keyword Tool
If you’re obsessed with keyword data mining, try Keyword Tool. The platform is regarded as one of the top keyword research tools on the market and offers analysis for multiple search engines including Google, YouTube, Bing, Amazon, and the App Store.
- Find great keywords using Google Autocomplete
- Supplement your social media marketing with Instagram and Twitter keyword analysis
- Export results to CSV
- Simple UX for beginners
Keyword Tool is very similar to Google Keyword Planner. It’s free for the first 750+ keywords and extremely easy to get started with. The Keyword Tool “Basic” plan starts at $69 per month and is billed annually.
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