15 ChatGPT Examples For Digital Marketers & SEOs
ChatGPT is a revolutionary expertise that may considerably change how we work.
As a programmer, I initially didn’t imagine it might resolve superior duties, however, I used to be stunned to see how useful it may be in my day-by-day life.
So, I began taking part in rounds with ChatGPT and found a number of methods it might assist me – and I feel web optimization execs and entrepreneurs ought to grasp it and make it a part of their day-by-day working routing as an assistant instrument.
Let’s break down examples by niches you should utilize, resembling:
- Analytics and Knowledge.
- Digital Advertising and Marketing.
- Productiveness.
- Technical web optimization.
- Key phrase Analysis.
- On-Web page web optimization.
However earlier before we begin, I want to level out one caveat it’s important to bear in mind: The info that ChatGPT was educated on is from the third quarter of 2021 and based mostly on what is out there on the web, which can include misinformation and outdated.
What is ChatGPT?
ChatGPT is a publicly accessible tool owned by OpenAI. It uses natural language processing to pull information from around the web to answer search queries and fulfill content requests.
ChatGPT’s answers are original, meaning they are not copied and pasted from the web.
Aside from a paid subscription version called ChatGPT Plus, the tool is free.
ChatGPT is one of the latest developments in AI tools. If you’re looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot’s new Content Assistant.
Content Assistant is a suite of free, AI-powered features that help you ideate, create, and share remarkable content quickly and efficiently.
Examples Of ChatGPT For Analytics And Data
1. Compose Regular Expressions In Analytics Reporting
Regular expressions can be used in composing analytic reports such as Google Search Console (GSC) or Google Analytics (GA).
Regular expressions are one of the most boring tasks I know, and it may really slow down work. For marketers, it is even tougher, as they typically don’t have a technical background.
let’s say you want to filter a report which has in the URL the words “Samsung” and “phone.”
Just to note, it is important to mention “RE2 syntax” in the command, as Google’s reporting dashboards support that syntax.
2. Generating Content Ideas
One of the biggest challenges of content creation is coming up with fresh and engaging ideas. ChatGPT can help by generating ideas based on keywords or topics you provide. Simply input a keyword or phrase, and ChatGPT will suggest related topics and ideas for you to explore.
3. Email marketing
Have you ever deleted an email because the subject line seems irrelevant? You’re not alone —47% of email recipients open emails based only on the subject line.
Use ChatGPT for email subject line inspiration. If you need help with jumpstarting writing newsletter content, you can also use ChatGPT for the copy. Make sure you review the AI’s output.
Editing ChatGPT’s suggestions is an excellent idea to make your copy fit your brand’s tone. For example, if your brand voice is friendly, consider using emojis in your subject line.
4. Providing Customer Support
Chatbots are becoming increasingly popular for providing customer support on websites and social media channels. ChatGPT can be used to create a chatbot that can answer common questions and provide helpful information to your customers.
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5. Compose Complex Spreadsheet Formulas
Everyone works with Excel or Google Sheets at some time.
Spreadsheets are a part of daily work life for many of us. But composing spreadsheet formulas can be arduous, as you must research to find the function name you need and then spend 10 to 15 minutes figuring out how to make it work.
Of course, ChatGPT doesn’t always provide 100% correct answers. You should always check its answers, as you may need to fix them manually.
The formula I got is 99% correct, except that the third parameter shouldn’t be there.
6. Initial consumer insights research
Do you need to get an overview of your customers and prospects? ChatGPT can collate data from the web about your prospects and customers based on published reports and articles.
It pulls data from different sources — from industry and published market research reports to news articles on which it was trained. As of this writing, the chatbot only includes sources from 2021 and older.
Make sure you specify the nature of your business and your location. Instruct ChatGPT to cite its sources, so you can check for accuracy.
You must also note that the insights that ChatGPT generates aren’t fresh. It can provide you with a good background, but you must perform further market research using surveys or your martech stack.
7. Creating Chatbot Avatars
In addition to chatbot conversations, the appearance and personality of your chatbot can also have an impact on how it is perceived by customers.
ChatGPT can be used to create unique chatbot avatars that accurately reflect your brand and messaging, helping to engage your customers and build brand recognition.
8. SEO
Like writers, SEO professionals can view ChatGPT as a tool instead of a threat. Here’s how to use ChatGPT for SEO:
- Keyword research
- Search intent
- SEO title generation
- SEO content outline
SEO professionals can use ChatGPT for keyword research. You can also ask it for long-term keywords relevant to your business.
9. SWOT Analysis
This is a really cool prompt you can use for your brand or competitive analysis.
You can ask to do a SWOT analysis of any company.
For example, I used the prompt SWOT analysis of "Washington Post" , and the results were a very interesting starting point.
10. Generating Chatbot Conversations
Chatbots can be an effective way to engage with your customers and provide support, but creating engaging and informative chatbot conversations can be a challenge. ChatGPT can help by generating well-written and engaging chatbot conversations that accurately reflect your brand and messaging.
11. Create Robots.txt Rules
SEO pros deal with robots.txt a lot.
Now you have a tool that can help you create any robots.txt rules with ease.
Below is an example of how to prevent Google from crawling your PPC campaign landing pages, which are located in directory /landing/but let Google ads bot in.
12. Creating Social Media Ads
Social media advertising can be an effective way to reach your target audience and drive conversions. ChatGPT can be used to generate well-written and engaging social media ad copy that accurately reflects your brand and messaging.
13. Connect To APIs And Coding
SEO pros often need to connect to various APIs and fetch data, but may lack programming skills.
Now you have ChatGPT at your disposal for basic tasks which require programming.
In the example below, I asked ChatGPT to get Google autosuggestion using the known “by trends” library.
You can basically use ChatGPT for coding in all programming languages.
For running PHP on your local machine, you may use the free environment XAMPP; for running Python, you may use Jupiter.
If you are a PPC marketer who wants to set up custom conversions when users perform certain actions on the website but don’t have a web developer’s help, it could be quite challenging in some situations.
Yes, you can use Google Tag Manager in many cases when users click on the link, but you could need something different, which is not a built-in feature of GTM.
14. Generating Headlines
Headlines are a crucial part of any digital marketing campaign, as they are often the first thing that potential customers see. ChatGPT can help by generating engaging and attention-grabbing headlines that accurately reflect the content of your page or post.
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15. Data Analysis
ChatGPT can be used to analyze large amounts of data, like customer reviews, and website traffic. It can even break down KPIs for you, analyze data sets, give you formulas for Excel like VLookup, SQL codes, etc
Here is a screenshot of other data analytic capabilities that may not be restricted to just digital marketing.
You can improve your marketing strategy with the help of such data analytics capabilities.
