15 Reasons Why Your Business Absolutely Needs SEO
Brands need SEO first, as it is the most viable and cost-effective way to both understand and reach customers in key moments that matter.
1. Organic Search
The most helpful and primary reason showcasing why SEO is important is organic search. Organic search accounts for a large part of the source of traffic on a website. Lots of studies affirm the value and importance of organic search.
Users trust the SERPs on search engines such as Google. Optimizing your website accordingly will assist you to feature higher in the SERPs, therefore directing more traffic to your website.
The role of organic search is immense, as 51% of all website traffic comes from organic search, and over 40% of the revenue earned is through organic search.
People visiting your website from the organic results of a search engine have a very specific aim, and they are more likely to convert if you can provide them with a solution or response to their request.
Search visibility is a big asset, and Google owns a much bigger search market share than competing companies like Yahoo, Bing, and Baidu.
2. SEO Builds Trust & Credibility
The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties.
Many elements go into establishing authority regarding search engines like Google.
In addition to the factors mentioned above, authority is accrued over time as a result of aspects like:
- Natural links.
- Positive user behavior.
- Machine-learning signals.
- Optimized on-page elements and content.
3. SEO Pulls Out Of Traffic
Yes, that’s true. SEO can pull out qualified traffic. It turns out search engines drive 300% more traffic to sites than social media.
If done right, SEO can pull your website on the first page and from that moment you’ll have a lot to gain from. That means traffic, too. If your website is in the sight of the viewer, then most probably they will enter your website.
So, the better you optimize your website on-site (with a proper headline, URL, meta description, cover photo, and pictures with alt-description), the higher the chances to attract the user to your website.
Longevity with a generous approach is the main aspect of SEO making it profitable for business promotions.
This not only saves money unlike a paid advertisement but also is a massive factor that helps to generate traffic in the future.
Search Engine Optimization (SEO) is the method of obtaining the highest rank for a specific term on Google’s first page.
SEO is an organic way of generating traffic and making big money through it, although it takes time, the outcome is genuine and sustainable compared to PPC in the long run.
5. Good SEO Also Means a Better User Experience
User experience has become every marketer’s number one priority. Everyone wants better organic rankings and maximum visibility. However, few realize that optimal user experience is a big part of getting there.
Google has learned how to interpret a good or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.
Google’s Page Experience Update is something that marketers in all industries will need to adhere to and is part of their longstanding focus on the customer experience.
A clear example of building a solid user experience is how Google has become more and more of an answer engine offering sought-after data directly on the SERPs.
6. SEO Blends Into Your Marketing Funnel
Your marketing funnel starts when the prospect hears about your brand in the awareness stage. It will continue when your brand generates interest, and desire and will make them take action afterward.
SEO blends in all the stages of your marketing funnel. The most important step is the first one when you hook the user. But he must find your website. You need search engine optimization to get there, on the first page.
The inbound marketing sales funnel has three stages: top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). Each stage requires a proper set of marketing tactics and techniques, which includes SEO. So, when I was saying that SEO starts right at the top of the funnel, that happens because there is your audience, and you want to attract a larger portion of it.
Track top-of-funnel keywords, create content maps, and make your site’s structure user-friendly to keep the user on as long as you can on your website and you’ll push them down the funnel. In the TOFU stage, the user will land on your blog, which is the most common type of content.
7. Source of Valuable Data
You can understand what the visitors are looking for by examining the rate at which users are searching for certain keywords. This is very useful knowledge, as you may find a keyword that your competitors are often searching for but not using.
This can be extremely helpful in formulating marketing strategies. Monitoring the success of your SEO offers incredible opportunities to change your entire marketing campaign to achieve the best results.
8. SEO Impacts the Buying Cycle
Research is becoming a critical element of SEO, and the importance of real-time research is growing.
Using SEO tactics to relay your messaging for good deals, ground-breaking products and services, and the importance and dependability of what you offer customers will be a game-changer.
It will also undoubtedly positively impact the buying cycle when done right.
Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers and the businesses providing those answers.
9. SEO Increases Marketing Attribution
When your brand awareness increases, the marketing attribution will increase as well. Attribution represents the number of actions (“touchpoints”) a visitor is taking on your website. Basically, it tracks down the events that engaged the user before converting them.
The more times users see your brand, the better chance to increase the marketing attribution. Better optimized pages, with quality content and trustworthy websites, will get you more “touchpoints” from the users.
10. Increase in Social Media Following
A successful SEO strategy will attract thousands of visitors to the website. While your visitors explore your page, they are likely to follow you by clicking on your social media icons.
This is one of the most influential benefits of SEO as a huge number of people use social networking sites. This will lead to an increase in the number of followers on social networking sites.
You can use this to communicate more with your audience which will ultimately lead to more conversions.
11. SEO is PR
SEO helps build long-term equity for your brand. A good ranking and a favorable placement help elevate your brand’s profile.
People search for news and related items, and having a good SEO and PR strategy means your brand will be seen.
Having a good user experience on your website means your messages will be heard, and your products or service sell.
SEO is no longer a siloed channel, so integrating with content and PR helps with brand reach and awareness alongside other results.
12. SEO Can Eliminate Cold-Calling
Invest in SEO, rather than cold-calling. If you’re tired of sending emails, calling on the phone, or performing other forms of outreach, then SEO is the only “call” you have to make. After all the reasons we’ve talked about why SEO is important, you can understand that it takes a few steps forward for your business and could eliminate cold calling.
It works pretty simply. Imagine you’d like to contact somebody regarding a proposition or collaboration idea. If you have a well-known brand due to your SEO efforts (that means that it appears in the search results pages for important and convertible keywords) and say you are John from X (the brand you’re representing), then you’ll have a higher chance to get noticed. The discussion can get a positive result faster and the response rate can be higher.
13. It’s Quantifiable
While SEO doesn’t offer the same easy-to-calculate ROI as paid search, you can measure almost anything with proper tracking and analytics.
The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions.
Still, it is worth understanding how specific actions are supposed to affect performance and growth, and hopefully, they do.
Any good SEO will aim at those improvements, so connecting the dots should not be a challenge.
Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company being paid to execute on its behalf.
14. Improves Website Speed
When you work to broaden the SEO of your website, you can increase your site’s speed. Higher-speed websites should help you provide your guests with the best user experience.
Furthermore, higher-speed websites will also suit strong SEO rankings. Not only do you want your users to click on your web address, but you also want the visitors to visit the web and buy.
The content of the website should, therefore, retain the first impression that led the user to the first button.
RELATED POST: 10 Reasons Why SEO is Important for Your Business
15. SEO is Always Going to Be Here
Consumers will always want products and services online, and brands will always look for the most cost-effective way to do that.
While the role of SEO may change and strategies change, new avenues are constantly opening up through different entry points such as voice, apps, wearables, and the Internet of Things (IoT).
According to Comserve.Inc, next-generation search engines powered by deep neural networks and machine learning are set to explode in market value, from $14.9 billion in 2019 to $55.7 billion in 2025.