15 SEO Benefits You Need to Know
Search engine optimization or SEO is to increase a website or online piece of content’s exposure and position on search engine results pages, optimization is a technique used (SERPs). This entails utilizing a variety of strategies and techniques to increase the website’s or the content’s appeal to search engines, such as optimizing the website’s keywords, enhancing the site’s navigation and structure, constructing high-quality backlinks, and producing high-quality, pertinent content. The purpose of SEO is to boost a website’s organic traffic and increase its exposure and authority.
Not sure if your business should invest in search engine optimization (SEO)? As a core digital marketing strategy, there are plenty of reasons to invest in SEO — and even an SEO agency — to boost brand awareness, reach more customers, and earn more revenue online. That’s why we’ve compiled a list of the 15 biggest SEO benefits, from boosting your credibility to maximizing your advertising strategy.
1. SEO increases brand awareness among high-value shoppers
What is another benefit of SEO? A better level of brand awareness among your most valuable shoppers. As consumers move through the buying funnel, they conduct a lot of different searches.
If your company continues to appear in its search results, it increases its brand awareness for your business. Even better, it builds their trust in your company. With your content marketing and SEO strategy, you’re demonstrating to consumers that you’re more than a product or service provider.
You’re also a valuable resource for industry information, which increases your value to audiences. If you invest in video marketing, you can also supercharge your brand awareness efforts.
Why? When users watch a video, their brand association increases by almost 140 percent — to make sure users see your videos, however, you need to optimize them for search.
2. Support content marketing
Original content and SEO work together by creating useful content for your visitors, including text, images, and videos, and your website will rank better in search results. Make sure your content is high quality and optimized for the keywords you want to rank for search engines that love freshness, so update your content regularly.
3. SEO Boosts Your Credibility
A key benefit of SEO that many companies overlook is how it improves your credibility among consumers. Ranking on the first page of search results signals to users that Google — or another search engine, like Bing — trusts your website. That’s one reason why 75 percent of users stick to the first page of search results.
They trust search engines to filter results for them, eliminating spammy websites. Google, as well as other search engines, understand this, which is why they use on-page and off-page signals to rank websites. These signals, which can range from the content you create to your website’s speed, demonstrate that your website is safe and credible.
4. Build relationships with other websites
Gathering links from reputable websites is also a benefit of your SEO strategy. This means that one of the most important parts of optimizing your website is to also focus on your outbound SEO strategy. Finding opportunities for placement or coverage on industry blogs, news outlets, and other relevant websites can greatly help your website or brand grow. Even Google likes websites that link to each other, so you should focus on adding links to other websites and promoting them in your articles.
5. Brings More People To Your Website
This is why you have a website. You want to reach more people than you normally would if you had a brick-and-mortar store. Your SEO strategies will improve your ranking and get your webpage in front of their eyes faster.
The higher the ranking, the higher the traffic to your web page. You get higher rankings by using better keywords, meta descriptions, and tags. The more clicks you get, the possibilities of sales go up.
6. SEO is the biggest source of website traffic
When users search for something related to your niche, domain, or industry, they know what they want and are actively looking for information and leads. SEO helps target specific demographics and drive quality traffic to your website without being intrusive or annoying like TV advertising or telemarketing. SEO is very customer-centric and helps you target specific audiences online. As Google is the world’s most popular search engine, processing approximately 63,000 searches per second every day. This means that anyone with a desktop or smartphone and an internet connection will visit the site at least once a day to find answers to their searches.
7. You Can Expand Your Business
The more traffic you get, the easier it is for you to expand your services and product line. The core services and products you can offer, the more money you can make. SEO tools help you obtain feedback from your customers.
This feedback will help you customize your product or service lineup, so you can meet your customers’ needs better. The better you meet your customer’s needs, the better your business will be.
8. SEO generates more leads, sales, and market share for your business
One of the most mentioned benefits of SEO is the increased sales, leads, and market share that companies see. This perk is also something you notice in your day-to-day operations. You see the shoppers coming into your store or the product orders shipping out of your warehouse.
These increases happen because of your rank in search results. By appearing on the first page of search results for high-value keywords used by your target audience, you’re earning clicks and visits from the consumers that matter most to you. To put the value of ranking on the first page into perspective, consider that the first listing in search results earns 33 percent of all search traffic.
If you target the keyword, “central air conditioner installation,” which has a search volume of 1300 a month, you’d earn more than 400 visits a month. Not all those visits will lead to sales, but you can trust that some will.
9. You Get More Credibility & Trust
It seems that if your company is listed first in the rankings, they assume your company is more credible and easier to trust than others on the list. Good SEO strategies help build that trust and credibility between you and your potential customers.
The lower your rankings the less likely internet searchers will see you and your company as reliable, good, and credible. The higher your ranking, the more potential customers you will attract.
10. SEO measures your success with real numbers
It’s critical to understand the impact of your investment, whether it’s in advertising or marketing. That’s why it’s a massive perk of not only digital marketing but also SEO that you can monitor the success of your strategies. The best part is that you can access your digital marketing analytics in real-time.
With Google Analytics, as well as other web analytics tools, it’s easy to assess the performance of your SEO strategies. A few metrics to monitor include your website traffic, bounce rate, conversions, and time on site. Marketing software, like MarketingCloudFX, can make monitoring your SEO strategy easier.
11. Makes Your Website Easier To Navigate
What good SEO tools do is make sure your links and website structure are arranged in an easy-to-use manner. Not only does this help search engines index and rank your website, but it also helps your visitors find what they are looking for a lot easier.
The faster your website responds to visitor clicks the better it is for you. The visitor stays longer and may be converted into a customer.
12. SEO improves your digital marketing ROI
When you invest in digital marketing strategies, you want to earn the highest return on investment (ROI) possible. With a smart and competitive SEO strategy, you can expect an impressive ROI.
When it comes to search engines, they offer a close rate of almost 15 percent for new leads. That doesn’t seem like a lot, but when you compare it to traditional marketing — which is less than two percent — that’s a massive advantage of SEO.
That means you can increase your lead conversion rate by almost 13 percent. To put that in perspective, imagine that your average lead is worth about $800 and that you sign about 20 new leads a month. With digital marketing, plus SEO, you’ll now sign 23 new leads a month — that translates to an additional $2,400 a month, which means $28,000 in additional revenue a year.
13. SEO is a long-term marketing strategy
An effective SEM can have a significant impact on your business in the early stages, but your SEO efforts will increase over time and yield better results for years. In reality, the amount of SEO results and ROI is proportional to the amount of money, effort, and time put into it. They may be using black hat techniques that can increase traffic, but they are unethical and disrespected by Google algorithms. Learn more about Google algorithms from Digital Marketing Course.
14. SEO promotes your company all day, every day
Depending on your business, you may offer 24/7 service. If consumers can’t find your e-commerce website online, however, that doesn’t help. That’s where another key benefit of SEO comes into use — it can promote your business 24/7. That’s critical, especially when you consider that Google processes more than 60,000 searches a second. It also reinforces digital marketing’s ability to connect with users on their terms. You’re not trying to reach consumers with a billboard that they spot when leaving town for the weekend — you’re reaching them when they’re looking for you.
15. SEO maximizes the success of your PPC campaigns
If you’re incorporating digital marketing into your business strategy, it’s likely that you’ll invest in PPC advertising at some point. While PPC is a paid strategy and SEO is a non-paid strategy, they work well together — which is why you should think about partnering the two. How does SEO help your PPC campaigns, though?
One, with SEO and PPC, you’re reinforcing your presence in search engines.
Not only does your website appear at the top of paid search results but also organic ones too. That provides users with two opportunities to visit your website, plus emphasizes your brand. Another advantage of SEO is that you can apply your SEO data to your PPC campaigns.