Many brands have utilized Artificial Intelligence to interact with their target market since AI has the potential to construct simulation models and customize buying processes through suggestions and predictions made by machine learning technology. Amazon, for example, utilizes AI to suggest products based on earlier purchases, page views, and inquiries.
AI offers numerous benefits to businesses in digital marketing, including enhancing customer experience, improving lead generation, and providing personalized content. By utilizing AI tools such as chatbots, predictive analytics, and natural language processing, businesses can improve their marketing campaigns’ efficiency and effectiveness.
15 Unique Benefits and Uses of AI Technology in Digital Marketing
Many companies – and the marketing teams that support them – are rapidly adopting intelligent technology solutions to encourage operational efficiency while improving the customer experience. These intelligent solutions often come in the form of Artificial Intelligence (AI) marketing platforms.
What is Artificial Intelligence?
Artificial intelligence (AI), a technology that has been making quite a phase of development, is a wonder. All the hype and speculation about the technology were well worth it. Different industries, including digital advertising, are gradually incorporating it to accelerate their growth.
Artificial intelligence is gaining popularity as a result of the following factors:
- It is more precision-oriented and accounts for more accuracy and fewer errors, resulting in increased work efficiency.
- For valuable insights, AI analyses more and deeper data.
- With its advanced algorithms, it can enhance the capabilities of a variety of gadgets. GPS trackers, voice assistants, and home automation systems are a few examples.
- Through progressive learning algorithms, AI can easily adapt to new input.
Artificial Intelligence has been used by many brands to connect with their customers. Amazon, for example, uses AI to recommend products based on their previous purchases, views, and searches. Marketing Automation includes a variety of CRMs that helps in data management and customer service.
AI Marketing Use Cases
- Data Analysis: Collecting and sifting through large amounts of marketing data from various campaigns and programs that would otherwise have to be sorted manually.
- Natural Language Processing (NLP): Creating a human-like language for content creation, customer service bots, experience personalization, and more.
- Content Generation: Writing both short and long pieces of content for a marketing strategy, such as video captions, email subject lines, web copy, blogs, and more.
- Real-time Personalization: Changing a customer’s experience with a marketing asset such as a web page, social post, or email to fit the customer’s past preferences to encourage a certain action, such as clicking a link, signing up for something, or buying a product.
- Media Buying: Predict the most effective ad and media placements for a business in order to reach its target audience and maximize marketing strategy ROI.
Ways To Incorporate Artificial Intelligence Into Your Digital Marketing Strategy
Incorporating artificial intelligence (AI) into your digital marketing strategy can greatly enhance your ability to deliver personalized, targeted, and data-driven campaigns. Here are several ways you can leverage AI in your digital marketing efforts:
1. Customer segmentation:
Use AI algorithms to analyze large volumes of customer data and identify patterns and segments within your audience. This enables you to create more tailored marketing campaigns and deliver personalized content to specific customer groups.
2. Predictive analytics:
AI can analyze historical data and identify trends and patterns to make predictions about future customer behavior. By leveraging predictive analytics, you can optimize your marketing strategies, such as predicting customer churn, identifying high-value leads, and determining the best time to reach out to prospects.
3. Chatbots and virtual assistants:
Implement AI-powered chatbots and virtual assistants on your website or social media platforms. These conversational agents can interact with customers, answer common queries, provide personalized recommendations, and assist with customer support, enhancing the overall customer experience.
4. Content creation and curation:
AI can assist in content creation by generating personalized recommendations, optimizing content for SEO, and even creating original content such as articles, blog posts, or social media updates. AI can also curate relevant content from various sources to share with your audience, saving you time and effort.
5. Email marketing optimization:
AI can analyze customer data, including past interactions and behaviors, to personalize email campaigns. This includes optimizing subject lines, email content, send times, and frequency, resulting in higher open rates, click-through rates, and conversion rates.
15 Unique Benefits and Uses of AI Technology in Digital Marketing
Customer Behaviour is Now More Predictable
Your company’s niche can cost you lots of resources, time, and effort. You can sift through an otherwise scattered audience using AI systems to identify prospects most likely to respond to your offer.
You’ll need better and deeper analysis to discover convertible prospects from expensive Google advertising. An AI tool can use a statistics decision tree that defines marketing objectives and reviews past data.
Understanding your audience better:
AI helps you analyze large amounts of data and predict every customer’s buying behavior. You to effectively implement dedicated marketing campaigns to a target audience. Using AI-driven strategies, marketers can easily convert the lead into a sale at the best possible times to drive conversions.
Real-time insights for better decision making
One of the biggest benefits of using artificial intelligence for marketing is the access to research data it offers. Automate the data-gathering process and analyze information to see where their current campaign takes them.
Market research and AI-sourced analytics can now mine your data to provide a ton of actionable insights. You can use AI to check how big of an audience you have and how it has grown over time. On top of that, you can use it to collect valuable customer feedback.
Lower cart abandonment rates
This is a major problem for many businesses today. According to Baymard, the rate of cart abandonment today is 70%. Some of the reasons for this happening are a lack of payment methods, concerns for privacy, complicated checkouts, etc.
Another benefit of AI for digital marketing is the personalization of email marketing, based on consumer behaviors. Much like how an AI can automatically generate email content for you, it can also send emails to customers based on certain trigger actions.
AI can generate and send an email curated to the customer’s preferences. This curated email keeps the customer engaged in your brand.
Ads Can Now Target Specific Audiences
Prospect persuasion is a crucial aspect of focused marketing, but any marketing specialist will tell you how challenging it is to convince people you don’t know. Fortunately, you will reach it by pairing AI with predictive consumer segmentation, your virtual assistants, or intelligent design for personalized customer experiences.
Traditional advertising has also become significantly less effective than marketing that targets people based on their general preferences.
AI for predictive analytics in digital marketing. Predictive analytics is used to develop predictive models for conversion optimization. So if there’s human error in the data collection process, then these models won’t be fit for conversion optimization.
An AI can help ensure the accuracy of predictive models through precise data collection, analysis, and insights.
Marketing Content is Optimized
The key to marketing and progress is to target the right consumers with the right message at the right time. The traditional way to achieve this is through evaluating macro-level statistics about your target market, such as income, age group, and education level, or by conducting market research to understand what picks the public’s interest from a cultural and societal aspect.
If you want your message to be well-received, try to stratify the information you gathered and construct it into something easily digested by your audience– something that AI systems can easily accomplish.
Smart categorization of prospects and leads
The majority of a website’s traffic is composed of people that never make a purchase or sign up for the newsletter. To be fair, there’s no brand out there that can turn every lead into a conversion. Many are on the web simply to search and consider their options or don’t know what they are looking for. If your content marketing strategy is not as good as it should be, or you are targeting the wrong audience, you’ll often get low-quality leads on your pages.
Personalized website browsing
Digital marketing norm for brands to tailor fit their messages to their consumers. Non-personalized marketing results in non-engagement by your customers. Utilize user location, demographics, and interests to gain their attention.
Use AI to predict their behavior. It can study their past brand interactions and send curated messages to them, to ensure a conversion. Websites, like Amazon, do this by collecting their purchase history, wish lists, and addresses, among others.
Content moderation for marketing benefits
Every good marketing strategy includes loads of content to be published on sites, social channels, and more. Continuous errors ruin credibility, as well as ranking, so companies work hard to make their content error-free.
They’ve listed content moderation and generation as the top benefit of this technology. They are right to do so – automation can do wonders in detecting errors, generating information, and organizing data.
Overall user experience development
AI can improve personalized browsing and chatbot service, this technological advancement can also upgrade your customer’s overall experience. Through deep learning, artificial intelligence can help improve any user experience design project, to make each element more tailored to the customer’s wants and needs.
Smaller groups and whittle down data to a one-to-one marketing level. Its deep learning algorithm can create a curated user experience and an intimate connection with your potential customer.
Marketing Can Now Be Automated
Automate digital marketing while keeping your audience targeted. Automation and personalization via artificial intelligence in a high level of marketing personalization.
Gain the upper hand in getting clients – something every company needs in a fast-growing market. Through AI systems, automate pay-per-click (PPC) ads, search engine marketing (SEM), SEO, conversion rates, social media marketing (SMM), and keyword research.
AI boosts your decision-making and helps you create better-performing content. You can drive targeted digital marketing campaigns, resulting in better ROI.
Improving search engine optimization (SEO)
One advancement you should explore is optimizing AI for voice search, to help direct users to your brand as efficiently as possible.
Customers usually use AI-powered devices to process complex speech patterns and recognize meaning for their voice searches. The possibility of optimizing your digital marketing content for this mode of search. If your business isn’t equipped to optimize content for voice search, you can work with a data-driven SEO company.