10 Strategies for Email Marketing Success
Email marketing has come a long way. The plethora of tools and software today allows marketers to get really creative and provide a truly enjoyable experience for customers without things getting too complicated.
And it’s worth it – the return on investment of a well-thought-out email marketing strategy is high. In fact, it boasts a higher ROI than any other marketing method, bringing back $56 for every dollar spent.
But, to get good results, you’ll need a strategy that consistently converts.
This means putting into place a series of email marketing tactics so you can tweak, measure, improve, and continue to provide a great experience for subscribers.
Email Marketing
The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between. Mailchimp can help you design, build, and optimize your email marketing to get the best ROI in your marketing program.
10 Strategies for Email Marketing Success
Email marketing is one of the best strategies to create a high-conversion campaign. It plays a pivotal role in creating the interest of users in your services. Email marketing strategy is quite affordable and impactful for seeking the best conversion campaigns.
It directly reaches out to your clients and delivers your message. One can’t deny the importance of conversion rates in the business. Emails have an undeniable potential of increasing conversion rates.
Here is a list of the 10 best strategies to magnify the concept of email marketing. Integrate all these strategies and expand your reach.
1. Clean your email list
One of the biggest issues people face in email marketing is making sure their campaigns land in their subscribers’ inboxes. This is known as email deliverability.
To avoid deliverability issues, it’s essential to regularly clean your email list.
What do we mean by list cleaning? List cleaning is the process of removing email addresses from your contact list that have been unengaged for a long time as well as removing contacts who unsubscribe.
2. Never buy email lists
Building an email list can be slow, especially when you’re just starting out. Buying a list might seem like a tempting shortcut, but trust us —it’s a terrible idea.
Buying a list will put your business at risk because:
- Sending unsolicited emails and storing people’s data in your CRM without consent is illegal per GDPR and CAN-SPAM.
- People are more likely to mark unsolicited emails as spam, damaging your email sender’s reputation and potentially ending you up on an email blocklist.
- Most email marketing services will refuse to work with you because purchased lists can harm the deliverability of other users on shared IP addresses.
3. Segment your mailing list
List segmentation is the process of dividing your list of subscribers into smaller sub-lists with common traits. The idea behind this technique is to engage subscribers with more relevant, targeted emails.
Typically, contact lists are segmented by demographic information like age and location as well as customer information like lead score and purchase history.
To get a head start on segmentation, add subscribers to separate lists during signup by asking about their email content and frequency preferences.
4. General Emails with Discounts and Offers
The foremost thing on which you have to focus on is creating emails rich in prospects of offers. Allure your customers by giving them good discounts. Try to think from the mind of customers while creating mail templates.
On average, 12 out of 15 customers engage more in services that provide offers. Present yourself as an affordable service provider in front of customers. It is the best way to root into the hearts of clients.
Strategize your emails from the perspective of customers. Allow them to use your service for absolutely free for the first time. This might bother you in the profit term. But, it is an excellent tactic as it will aid you to engage the customers for long-term associations.
5. Integrate Social Media Within Your Campaign
Social media is a phenomenal tool in the contemporary era. You can enhance your presence to the next level just by using it. Collect potential contacts from social media and urge them to sign in to your services.
Make sure you sound realistic and appealing to the users. Integrate prominent social media platforms such as Instagram, Facebook, Twitter, Pinterest, and LinkedIn within digital email marketing.
Social media has the sheer potential of raising the eminence level of your firm. A good portion of people uses social networking media regularly.
6. Optimize your calls-to-action
Your calls-to-action (CTAs) can dramatically affect the click-through rates of your emails. A weak CTA means fewer visitors and, ultimately, fewer sales so it’s worth spending time on your CTAs to make sure they pack a punch.
Experiment with using buttons and text CTAs and focus on making sure the words you use are compelling enough for subscribers to click on.
Here are some email marketing tips for making your CTAs as powerful as possible:
- Start with a strong command verb, like “shop”, “buy”, or “download.”
- Evoke emotion.
- Give subscribers a reason to click, like “buy now to get 50% off.”
- Tap into FOMO, like “grab your seat – only 5 spots left!”
7. Keep track of email marketing metrics
Analyzing key email marketing metrics will teach you how to improve your strategy for future campaigns. Most ESPs have an analytics dashboard with at least the following real-time metrics:
- Open rate: The ratio of the number of people who opened your email divided by the total number of recipients.
- Click-through rate: The ratio of the number of people who clicked on a link in your email divided by the total number of recipients.
- Unsubscribe rate: The number of people who unsubscribed divided by the total number of recipients. If this number is high, you need to review your email frequency and segmentation.
- Bounce rate: The number of emails that failed to deliver divided by the total number of emails sent.
- Soft bounces are due to temporary issues like the recipient’s inbox being full.
- Hard bounces, on the other hand, are due to permanent issues, like an inactive email address.
8. Get a Good Email Builder
Email builders are software tools that help you in generating thousands of valid emails. It is imperative to go with a result yielding an email builder. The results are ineffective and miserable if you go with poor-quality of email builders.
So, search well and purchase the promising one. A good email builder brings the best conversion rates to your business. Higher conversion rates are equally as important as anything in corporations.
They increase lead generation. When there are a good number of leads, then traffic automatically increases. If there is high traffic on your website, leading business, then your services greet more customers.
9. Scale with autoresponders and email automation
Once you’ve got the hang of things, automate your email marketing strategy to make your business grow even faster.
Autoresponders are the simplest form of email automation.
Autoresponders send an automatic personalized email (or email series) at different stages of the buyer journey. You get to follow up with subscribers without having to be physically present to hit send.
The welcome email is the most common autoresponder example and most email marketing services have an autoresponder function.
Armed with the right email automation software, you can go one step further and set up complex email automation sequences using if/then/else logic. This kind of email series is highly effective for lead nurturing and lead scoring.
10. Contact Inactive Users
Contact your absent users to increase the conversion rates. Some users are not that absent; they just forgot to have an in-depth check on your email. In these instances, reach your customers.
Start sending them mail like Hey; you missed completing the process of logging in to our services. Send them interactive meals like Hello, we are listening to you.
Complete your sign-in process and reach us. These types of emails will do wonders for you. They will create attention in your inactive customers. This strategy is one of the most effective email marketing strategies.
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