15 Email Marketing Benefits For Business
The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between. Mailchimp can help you design, build, and optimize your email marketing to get the best ROI in your marketing program.
Email marketing is used by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of marketing may not immediately understand why it is so popular amongst companies in a variety of industries – but here are ten reasons why email marketing is seen by many as the most effective marketing channel.
What is email marketing?
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating them into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships, or keeping customers engaged between purchases through different types of marketing emails.
Why Email Marketing Is Important
Email isn’t a new technology. In fact, it was one of the very first means of digital communication to arrive back in 1971. But at 50 years old, email marketing is used today more than ever before.
You may be thinking, “Do people really still use email? Isn’t social media where it’s at for marketing today?” While it’s true that social media is an important channel for any digital marketing strategy, email has several advantages.
First, email marketing campaigns can be personalized to a greater extent than those on social media. Next, costs are considerably lower than for other channels, especially considering the reach and conversion rate associated with email marketing. This is part of what makes email marketing so ideal for small businesses.
15 Email Marketing Benefits For Business
1. Find more quality leads
Another benefit of email marketing is that it helps you to find more quality leads. There’s nothing worse than wasting your time on a bad leader who was even going to become a customer in the first place.
But with email marketing, you can focus more on leads who are actually likely going to purchase your products or services. With email marketing, you can also do lead scoring, which is a great way to keep track of your leads and prioritize those who are most likely to become future customers.
2. Better communication
Communication is key when it comes to having a good relationship with your customers. But communicating can be tough, especially if you have a diverse customer base who all have different wants and needs.
However, with email marketing, you can easily improve communication with your audience. It’s easy to write an email that sounds like it was written specifically for a recipient, which can make your audience feel more connected to your brand and increase the likelihood of them becoming loyal customers. Your customers want to know that you’re there for them, and there’s no better way to do that than with personalized emails.
3. Reach an already engaged audience
Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.
It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As a company that offers email marketing software, we strongly suggest that you don’t use purchased lists for your email marketing – the results you’ll see from growing your list and acquiring customers organically will lead to far stronger results.
4. Deliver targeted messages
Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.
If a franchise only has an offer in certain areas of the country, it can easily arrange for emails to be sent only to those living in certain areas. If there is a sale on sports goods, it can be arranged for only those who have shown an interest in sports to receive an email.
5. Builds credibility
People want to support a business that they know they can trust. Building credibility for your brand isn’t always easy, especially in the beginning stages of your business, but email marketing can help.
Email marketing is an easy way to build credibility because you can stay in contact with your customers. Customers don’t want to interact with a brand that they only hear from every once in a while because they don’t seem legitimate.
6. Conversions (selling your products and services)
Launching a sale or promotion? You can send your subscribers an email marketing campaign to drive sales. In addition, try using these email marketing techniques to further boost conversions:
- Personalized coupons or special offers for subscribers birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience.
- Abandoned cart emails are triggered whenever a visitor adds an item to their cart but doesn’t check out.
7. High ROI
One of the main benefits of email marketing campaigns is that they have a very high return on investment or ROI. Email marketing doesn’t cost a lot of money to start, but it can bring a lot of money in return. This makes email marketing campaigns a great opportunity to drive revenue for your business without costing you a ton of money.
With email marketing, you already have a list of interested email subscribers who opt-in to hear about your business. So, all you have to do to drive revenue with email marketing is include a simple call to action in the body of your email and a link to checkout.
8. Increases brand awareness
If you want to increase brand awareness for your business, you need to communicate with your customers on a regular basis. You want to stay at the forefront of their minds and keep them constantly informed about your business.
By sending out regular emails to your contact list, you’re helping to increase brand awareness. You can send out email campaigns to current and potential customers and get them interested in what you have to say.
This is also a good way to generate qualified leads who are likely to become future customers. You can send out automated emails that will keep these potential customers engaged and in the loop while you focus on other marketing channels.
9. Building Personalized Content
Not every buyer has similar needs and wishes. Once you’ve identified your target audience and buyer personas, it’s time to send them personalized messages to delight them to the max.
Personalized marketing is a big hit these days, for a good reason. By using the correct data, you can send targeted messages to your buyers at the right time. This way, you increase the chances of converting them, primarily by delivering something relevant to their preferences and needs.
10. Low costs
One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine, or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.
11. Easy to share
Subscribers can forward brilliant deals and offer to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this. Before you know it, subscribers could become brand evangelists; focused on introducing your business to a new market.
More and more we see brands cleverly utilizing this tactic, and social proof has become a huge influence for online selling in recent years.
12. Nurturing Customer Relationships
Good emails are not just for direct sales. Sometimes, all you want is to warm your customers up by serving them relevant inspiring content. This way, they’ll start showing more trust in your brand which will gradually turn into customer loyalty.
There are many ways to approach this. For example, personalized emails already serve that goal, making buyers feel that you consider their needs. You can also share anniversary emails with them with milestones of your brand or a simple gratitude note.
13. Collecting Customer Feedback
No one can improve your brand more than your customers. They know what they love about your products/services and what they’d like you to change. In addition, it’s essential to stay in touch with them to discover their needs and grasp what else you can offer them.
Email is an excellent channel for feedback collection. You can craft customer surveys and send them to your subscribers to gather information hard to source through other venues, e.g., customer support.
14. Easy to get started
Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images, and logos. Yet, some of the most successful campaigns utilize simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
Many email marketing platforms, ours included, offer Drag & Drop Editors, which allow you to create stunning campaigns, quickly and easily.
15. Reach a global audience
What other marketing platform lets you instantly send a message to thousands of people across the world? Sure, social media can help you spread the word amongst a global audience – but there’s no telling who’s actually reading your content.
Alternatively, you can always get hyper-local using one of the other ten benefits – segmentation.
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