10 Benefits of Email Marketing
Emailing is something we do on a daily basis. We email our friends, colleagues, clients, and customers. In fact, most email users check their emails every single day, which makes email marketing one of the best ways to grow your business.
Email marketing allows you to stay in touch and communicate with your current customers, but also reach new customers. Every company, whether it’s a small business or a large enterprise, should utilize email marketing as part of its digital marketing strategy.
There are many email marketing benefits for businesses, from increasing brand awareness to building stronger customer relationships. As a business owner, you’re always looking for ways to expand your business and connect with new customers, and running email marketing campaigns can help you reach those goals.
In this article, we’ll be going over why email marketing is important, the benefits of email marketing campaigns, and more. Email marketing can increase sales for your business and take your business to new heights, so continue reading to find out more about why you should incorporate email into your digital marketing strategy.
Importance Of Email Marketing
Email marketing is one of the most effective ways to reach your customers. In fact, a study by Litmus found that email has an ROI of $36 for every $1 spent on email marketing. That’s a pretty good return on investment!
Besides the monetary benefits, it can also help you in the following ways:
- Build engaging relationships with your customers: Email allows you to develop a relationship with your customers and build a rapport that would be difficult to establish through other channels as it provides a more personal way to connect with them.
- Personal channel to fulfill marketing goals: Email is a highly personal channel that allows you to deliver targeted content to your audience which is relevant to them and helps you achieve your marketing goals.
- Helps in segmented and personalized marketing: Emails allow you to send more targeted and personalized messages based on the customer’s behavior, preference, and state in the marketing funnel, leading to better conversion rates.
- Controlled marketing: Unlike Facebook, Instagram, and Google, you have more control over your email list. You can segment it, choose who receives which emails and even send different types of emails to different segments.
10 Benefits of Email Marketing
From order confirmations to newsletters, emails are an essential part of the growth and management of your business.
Email marketing helps you achieve three key objectives:
1. Conversions (selling your products and services)
Launching a sale or promotion? You can send your subscribers an email marketing campaign to drive sales. In addition, try using these email marketing techniques to further boost conversions:
- Personalized coupons or special offers for subscribers birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience.
- Abandoned cart emails are triggered whenever a visitor adds an item to their cart but doesn’t check out.
2. High ROI
One of the main benefits of email marketing campaigns is that they have a very high return on investment or ROI. Email marketing doesn’t cost a lot of money to start, but it can bring a lot of money in return. This makes email marketing campaigns a great opportunity to drive revenue for your business without costing you a ton of money.
With email marketing, you already have a list of interested email subscribers who opt-in to hear about your business. So, all you have to do to drive revenue with email marketing is include a simple call to action in the body of your email and a link to checkout.
3. Increases brand awareness
If you want to increase brand awareness for your business, you need to communicate with your customers on a regular basis. You want to stay at the forefront of their minds and keep them constantly informed about your business.
By sending out regular emails to your contact list, you’re helping to increase brand awareness. You can send out email campaigns to current and potential customers and get them interested in what you have to say.
This is also a good way to generate qualified leads who are likely to become future customers. You can send out automated emails that will keep these potential customers engaged and in the loop while you focus on other marketing channels.
4. Building Personalized Content
Not every buyer has similar needs and wishes. Once you’ve identified your target audience and buyer personas, it’s time to send them personalized messages to delight them to the max.
Personalized marketing is a big hit these days, for a good reason. By using the correct data, you can send targeted messages to your buyers at the right time. This way, you increase the chances of converting them, primarily by delivering something relevant to their preferences and needs.
5. Low costs
One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine, or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.
6. Easy to share
Subscribers can forward brilliant deals and offer to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this. Before you know it, subscribers could become brand evangelists; focused on introducing your business to a new market.
More and more we see brands cleverly utilizing this tactic, and social proof has become a huge influence for online selling in recent years.
7. Nurturing Customer Relationships
Good emails are not just for direct sales. Sometimes, all you want is to warm your customers up by serving them relevant inspiring content. This way, they’ll start showing more trust in your brand which will gradually turn into customer loyalty.
There are many ways to approach this. For example, personalized emails already serve that goal, making buyers feel that you consider their needs. You can also share anniversary emails with them with milestones of your brand or a simple gratitude note.
8. Collecting Customer Feedback
No one can improve your brand more than your customers. They know what they love about your products/services and what they’d like you to change. In addition, it’s essential to stay in touch with them to discover their needs and grasp what else you can offer them.
Email is an excellent channel for feedback collection. You can craft customer surveys and send them to your subscribers to gather information hard to source through other venues, e.g., customer support.
9. Get immediate results
One of the main email marketing benefits for businesses is that you can get immediate results.
Compared to other marketing strategies that take weeks or even months to see results, email marketing delivers results very quickly. But not only do results come quickly, but they’re also easy to track. In order for you to know that your email campaigns are performing well, you need to be able to track important KPIs, like bounce rate, click-through rate, and unsubscribe rate.
With most email marketing software, it’s easy to track these KPIs so you can easily see the success of your email marketing campaigns and if anything needs to be improved.
10. Increase engagement on social media
Are you looking for a way to boost your social media presence and increase engagement on your social posts? Give email marketing a shot. Not only is email marketing a great way to generate website traffic, but also social media traffic.
With email marketing campaigns, you can easily plug your social media accounts and encourage your subscribers to go to them to find out more information about your brand or even sign up for special promotions. You can even combine your email marketing campaigns with your social media marketing strategy to attract customers across all your marketing channels.
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