Affiliate Marketing: The Ultimate List of Pros and Cons

Affiliate marketing on YouTube is a smart way to provide extra value to your audience while earning revenue at the same time. While YouTube offers various built-in ways of monetizing your content, affiliate marketing gives you direct control over what products you promote and enables you to see more of the resulting profits.

This means that tons of people are on YouTube every day, viewing and looking for new content. That’s the reason why business owners are always searching for a way to market their products or services on YouTube.

In this blog, we will discuss the advantages, and disadvantages of YouTube Affiliate that you would come across. These pros and cons will help you set up your own YouTube Affiliate.

So let’s discuss the best advantages and significant disadvantages of YouTube Affiliate Marketing.

Affiliate Marketing: The Ultimate List of Pros and Cons
Affiliate Marketing: The Ultimate List of Pros and Cons
YouTube Affiliate Marketing is an easy way to earn money via promotion on YT. YouTube, the world’s largest video-sharing platform, opens up a massive audience to share your content. But like everything, it has its challenges.

What is YouTube Affiliate Marketing?

YouTube affiliate marketing is an online business model where you generate revenue by adding affiliate links for products or services you recommend to videos you create and upload.

YouTube affiliate marketing is an intelligent approach to give your viewers more value while also generating income. Affiliate marketing gives you direct control over what you promote and allows you to see more of the resulting income.

YouTube affiliate marketing is simply the process of promoting products or services on YouTube by creating videos around them and earning a commission whenever someone makes a purchase through your affiliate link.

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How to do Affiliate Marketing on YouTube?

  • The first step is to pick a niche you want to create videos about, like gaming, product reviews, tech, fashion, food, etc.
  • Then create a YouTube account with monetization enabled and give your email address and phone number. This will allow YouTube to connect you with Google AdSense and other marketing companies.
  • With the help of Google Adsense, you can host advertisements for other companies in your channel. More brands and companies will allow you to host advertisements when your popularity rises.

How Do You Get Traffic To YouTube Videos?

It’s time to switch over to discussing how to get eyeballs on your output.

Google Organic Search

Google owns YouTube so they obviously give it preference in the SERPs for a whole range of keywords.


The best way to get traffic to your videos is to build up a base of subscribers.

Need to get them to subscribe once – after that, it’s just a case of giving them a reason to stick around.

Recommended Videos

This is the most coveted “ranking” position on YouTube – the front page of the site.

Your video is put in front of a potentially massive audience.

Is Affiliate Marketing Worth It For Affiliates?

Affiliate marketing is almost always worth it for affiliates. Most affiliate marketing programs are free to join for affiliates. As an affiliate, you are the one providing a service, so it would not make sense for companies to charge you.

Affiliates should do some research to find products that suit their niche. The earning potential of affiliate marketing is dependent on the affiliate’s following. An affiliate with one million followers has the potential to earn. It would be shortsighted to jump into affiliate marketing with the assumption that it will lead to large amounts of cash right away.

5 Things That You Must Avoid in YouTube Affiliate Marketing

  • Don’t promote a product you don’t like or have a bad experience with. It will not only diminish your credibility but also drive your audience away.
  • Don’t over-advertise by bombarding your videos with ads and pop-ups. It’s very distracting and decreases audience engagement.
  • Avoid advertising unrelated products that are not related to your niche—for example, advertising beauty products while promoting a gaming console.
  • Don’t hide your affiliate arrangements. Let your fans know about the agreement to build more trust.
  • Beware of frauds trying to hijack your affiliate links and steal your commission.

Pros And Cons Of YouTube Affiliate Marketing


1. Billion-dollar business

As I’ve already mentioned in the introduction of this post, affiliate marketing is a billion-dollar industry that is lately prospering pretty well, and this seems to be its primary advantage of it.

2. Lower Competition

Unlike the web, there’s not a lot of competition outside of a few niches. There is still space for you to operate in most niches and build a massive following.

3. Highly Flexible

Affiliate marketers have tons of freedom when it comes to choosing what they promote and when they promote it. You can post affiliate marketing content as often, or as little, as you like. In most programs, you also have a wide range of options to choose from when selecting products.

4. Freedom to choose offers

Outside of a few no-go niches, you have pretty much all the freedom in the world to plug whatever affiliate links you want.

5. No expertise is needed

You don’t need to be a marketing expert immediately to become an affiliate. The great thing about affiliate marketing is that you can learn along the way, testing various organic or paid campaigns. Also, many ways exist to run and manage affiliate marketing programs.

Pros And Cons Of YouTube Affiliate Marketing


1. Video creation

You can’t just hire a $10 writer and build a bunch of pages. You actually have to create interesting, compelling videos to get any viewers. It also doesn’t help that most people are camera-shy.

2. You don’t control your competition

Competition varies depending on the industry. Affiliate businesses, such as low costs of investments, high-profit opportunities, and no expertise needed, many people try their hand at affiliate marketing. Practically anyone can join and be successful.

3. Niche-specific challenges

It’s relatively easy to create content for the “tech how-to” niche  – you just need screencasting software and a microphone. For niches like DIY plumbing.

4. Income is Not Immediate

Affiliate marketing earnings can vary and take time to kick in. Before you can start making money with affiliate marketing, you must establish a following and a good reputation. Without an audience to market to you, you cannot be a successful affiliate marketer.

5. No guarantee of revenue

Pay-per-performance can be a tremendous opportunity as well as a significant risk. No one promises that working as an affiliate marketer will be easy and that you will earn the expected revenue immediately.


It looks like we’re done with the affiliate marketing pros and cons. I hope that after reading my article, you’ll have a better and deeper understanding of the nature of this business and will be capable of evaluating this business model better to decide if it’s your job.

Now that you have weighed all the pros and cons of YouTube affiliate marketing, you may have noticed that the pros outweigh the cons. Still, there are many things you must know about affiliate marketing and its programs.

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