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ChatGPT Use Cases: Content Marketing

ChatGPT has become the talk of the town for the tech industry in recent times. The way it revolutionized the entire tech world is mind-blowing. It shows how intelligent artificial intelligence can be.

AI writing tools are always getting better and better. They simplify the effort and save a lot of time. But people are being skeptical about whether ChatGPT a boon or bane. Whenever a new technology arises, this question comes out of nowhere.

Let’s save that for some other day and now focus on how to use ChatGPT for content marketing. In this article, we will be explaining the use and effectiveness of ChatGPT in content marketing.

ChatGPT’s Current Limitations

OpenAI’s ChatGPT is a fascinating innovation, but it’s not without limitations.

First, OpenAI cannot access the internet, or give location-based information. The data it’s using is outdated (September of 2021) and its memory isn’t the most reliable either. Ask it to rephrase something and it’ll give you the same answer with slight changes. There’s also a restriction on how much text you can feed into it, meaning if you give the bot too much information to respond to, you’ll most likely be met with an error.

Plagiarism remains one of ChatGPT’s biggest limitations and more updates are needed to resolve this issue.

How many marketers are using ChatGPT?

Our recent LinkedIn survey found that more than three-quarters of marketers want to use ChatGPT to improve their marketing performance, but only 40% are actively doing so right now.

Sometimes, it can be difficult to know where to start. That’s why we’ve created a Quick Win for Smart Insights Business Members to rapidly review and assess new ChatGPT opportunities in 2023: How to use ChatGPT for marketing.

This guide is for anyone looking to learn more about ChatGPT but would be particularly useful for marketers executing or managing channel specialisms. E.g., Content marketers, social media marketers, SEO specialists or strategists, etc. to learn how you could use the AI chatbot collaboratively to improve efficiency in your team, in less than 20 minutes.

Benefits of using ChatGPT for content marketing

ChatGPT is an artificial intelligence chatbot system that interacts with queries using natural language. Its ability to process and generate content in human language makes it a great tool for content marketing.

Following are some of the major benefits of using ChatGPT for content marketing:

Free and unlimited access: Unlike some other major AI tools, ChatGPT offers free and unlimited access to users. This may change in the future, but as of now, users are able to ask unlimited questions and queries.

Fast response: ChatGPT responds to your queries in no time. It can analyze and understand user queries quickly and then generate a relevant response. With its fast response time, ChatGPT can be used for applications such as customer support, information retrieval, and online chatbots.

Understands natural tone: It is designed to understand the natural tone of humans and generates human-like responses in a conversational manner.

Personalization: ChatGPT can be customized to produce more relevant and personalized responses, making it suitable for a wide range of industries.

Ease of use: It can be easily integrated into any application and platform via APIs, making it accessible to many different types of users.

ChatGPT Use Cases: Content Marketing

ChatGPT and Content Marketing Strategy

More time is needed to understand the deep implications of this long-form question-answering AI, but if you are looking to streamline your content tasks and engage with your audience in a meaningful way, there are a couple of ways ChatGPT can help you do just that.

SEO

ChatGPT takes the hassle out of keyword research by serving you relevant terms that your competitors are already ranking for which you can then ‘infuse’ your meta descriptions, blogs, alt images, titles, and headings with.

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Content Strategy

Ask ChatGPT to design a content marketing strategy for you and it’ll deliver. While it won’t be a fully fleshed-out roadmap, you’ll receive a set of tactics to get you started. The caveat? You’ll end up following the same strategies as your competitors, thus risking getting lost in the industry’s ‘noise.’

As with writers, ChatGPT can’t replace content strategists but rather assist with generic guidance that a strategist might then develop into a fully fleshed-out map to achieve digital success. For example, the tool could suggest you craft an SEO plan for boosting organic traffic, but it won’t capture all the intricacies of such an endeavor including fixing usability issues and analyzing the intent of pages that perform well before creating a brand-new keyword blueprint.

Content Creation

Use ChatGPT to craft unique content for all your marketing channels including emails, product descriptions, FAQs, surveys ad copy, or landing page copy for PPC.

The bot can also double as a brainstorming partner, generating a list of ideas on a certain top

Social Media

It can be time-consuming and tedious to generate unique captions for all your social media posts on various platforms. Enter ChatGPT, which will not only write these for you – within the exact character limits – but it’ll also add catchy call-to-actions (CTAs) and relevant tags.