ChatGPT has become the talk of the town for the tech industry in recent times. The way it revolutionized the entire tech world is mind-blowing. It shows how intelligent artificial intelligence can be.
AI writing tools are always getting better and better. They simplify the effort and save a lot of time. But people are being skeptical about whether ChatGPT a boon or bane. Whenever a new technology arises, this question comes out of nowhere.
Let’s save that for some other day and now focus on how to use ChatGPT for content marketing. In this article, we will be explaining the use and effectiveness of ChatGPT in content marketing.
How many marketers are using ChatGPT?
Our recent LinkedIn survey found that more than three-quarters of marketers want to use ChatGPT to improve their marketing performance, but only 40% are actively doing so right now.
Sometimes, it can be difficult to know where to start. That’s why we’ve created a Quick Win for Smart Insights Business Members to rapidly review and assess new ChatGPT opportunities in 2023: How to use ChatGPT for marketing.
This guide is for anyone looking to learn more about ChatGPT but would be particularly useful for marketers executing or managing channel specialisms. E.g., Content marketers, social media marketers, SEO specialists or strategists, etc. to learn how you could use the AI chatbot collaboratively to improve efficiency in your team, in less than 20 minutes.
Benefits of using ChatGPT for content marketing
ChatGPT is an artificial intelligence chatbot system that interacts with queries using natural language. Its ability to process and generate content in human language makes it a great tool for content marketing.
Following are some of the major benefits of using ChatGPT for content marketing:
Free and unlimited access: Unlike some other major AI tools, ChatGPT offers free and unlimited access to users. This may change in the future, but as of now, users are able to ask unlimited questions and queries.
Fast response: ChatGPT responds to your queries in no time. It can analyze and understand user queries quickly and then generate a relevant response. With its fast response time, ChatGPT can be used for applications such as customer support, information retrieval, and online chatbots.
Understands natural tone: It is designed to understand the natural tone of humans and generates human-like responses in a conversational manner.
Personalization: ChatGPT can be customized to produce more relevant and personalized responses, making it suitable for a wide range of industries.
Ease of use: It can be easily integrated into any application and platform via APIs, making it accessible to many different types of users.
ChatGPT’s Current Limitations
OpenAI’s ChatGPT is a fascinating innovation, but it’s not without limitations.
First, OpenAI cannot access the internet, or give location-based information. The data it’s using is outdated (September of 2021) and its memory isn’t the most reliable either. Ask it to rephrase something and it’ll give you the same answer with slight changes. There’s also a restriction on how much text you can feed into it, meaning if you give the bot too much information to respond to, you’ll most likely be met with an error.
Plagiarism remains one of ChatGPT’s biggest limitations and more updates are needed to resolve this issue.
How to use ChatGPT for content marketing?
ChatGPT can be used to create interactive content for businesses to promote their products or communicate with customers. When combined with the SEO skills of a content marketer, ChatGPT can be a great tool for content marketing.
It can be used to automate marketing and customer service efforts and helps businesses to focus on other aspects to grow their business. ChatGPT can also be used as chatbots on websites to enable faster responses to customer queries.
Now, let’s see how ChatGPT can be used for content marketing.
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1. Generate website content
ChatGPT can help in a lot of ways to generate content for your website. You can use ChatGPT for creating content for landing pages, product pages, product descriptions, etc. It may still need some tweaks, but it could really help you manage your website content.
We wouldn’t recommend you write blog posts with ChatGPT as it may show plagiarism and will kill your SEO score. Instead, you can ask ChatGPT to suggest headlines or points be included in your article that would help in creating SEO-friendly articles for your blogs.
ChatGPT can also be used to create meta descriptions and alt texts for your images. This can help content writers easily manage on-page SEO and generate quality content in less time and effort. It will significantly increase their productivity and efficiency.
2. Chatbots for websites
Chatbots help businesses to interact with their potential customers, resolve pre-sale queries, and provide instant responses to customers. Having natural language processing capabilities makes ChatGPT a great choice for companies interested in implementing chatbots since it can understand and respond to customer queries in a human-like way.
The technical support team can unload the burden of pre-sale queries and live chats with the help of ChatGPT.
3. Brainstorm ideas
ChatGPT can come in handy when brainstorming ideas for your blog posts and marketing articles. You can ask ChatGPT to suggest ideas or topics that you should focus on for your business. This will help you identify potential marketing opportunities for your business. When you feel you are running out of ideas, you could use the help of an extra brain working for you.
We asked ChatGPT to suggest some content marketing ideas for a motorcycle accessory store.
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4. Create marketing content
You can create different types of marketing-related content for your business with ChatGPT. It helps you create newsletters for your email marketing campaigns, write follow-up emails, create ad copy, and social media posts, and do a lot more.
Here is an example of a sample newsletter content for an email marketing campaign by ChatGPT:
Similarly, you can ask ChatGPT to create click-worthy CTAs for your landing pages. The natural tone of ChatGPT makes it an ideal tool for creating CTA texts.
5. Data collection and analysis
ChatGPT can also be used for data collection and analysis. You can obtain data from customer interaction and get detailed insights into customer behavior. This data can be used for creating user persona and customer journey mapping. With the right and relevant data about your customers, you can make informed decisions for your business.