How B2B Companies Can Use ChatGPT For SEO & CRO
ChatGPT is changing the world. If your B2B business is not using this new technology, your competitors will. ChatGPT achieved one million users within a week of its launch, and the technology has a valuation of $29 billion.
But what exactly is ChatGPT, and how can you use it for your SEO and CRO efforts for your B2B company?
What is ChatGPT?
ChatGPT is an AI chatbot that uses natural language processing to create humanlike conversational dialogue. The language model can respond to questions and compose various written content, including articles, social media posts, essays, code, and emails.
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How to use ChatGPT for SEO
When you are typing a query into ChatGPT, think about how you would like your results to be displayed. For instance, B2B companies that want to generate SEO content should avoid writing broad questions in ChatGPT.
Be as specific as possible. For example, if a B2B company that offers software for businesses to generate leads wanted to write the following blog post:
“How to increase leads with the lowest level of effort.”
It would be a great idea to include specific text commands in your ChatGPT query:
Industry: B2B Software
Problem: Increase lead volume
Result format: Table
Difficulty score: Scale 1-100
Copy: Write a 200-word post (The length of the text is variable)
Specificity command: Mention the top three tactics with the lowest difficulty score.
How does ChatGPT work?
ChatGPT works through its Generative Pre-trained Transformer, which uses specialized algorithms to find patterns within data sequences. ChatGPT uses the GPT-3 language model, a neural network machine learning model, and the third generation of Generative Pre-trained Transformer. The transformer pulls from a significant amount of data to formulate a response.
ChatGPT uses deep learning — a subset of machine learning — to produce humanlike text through transformer neural networks. The transformer predicts text, including the next word, sentence, or paragraph, based on its training data’s typical sequence.
Training begins with generic data, then moves to more tailored data for a specific task. ChatGPT was trained with online text to learn the human language, and then it used transcripts to learn the basics of conversations.
Human trainers provide conversations and rank the responses. These reward models help determine the best answers. To keep training the chatbot, users can upvote or downvote its response by clicking on the “thumbs up” or “thumbs down” icons beside the answer. Users can also provide additional written feedback to improve and fine-tune future dialogue.
How to use ChatGPT for headlines & CTAs
As a B2B business, you have multiple H1 titles and CTAs on each page. Each time you publish a blog post and include a right rail or inline CTA to take further action within the post presents a new opportunity to test.
Luckily with ChatGPT, you can generate H1 titles and CTAs. Keep in mind that ChatGPT is a natural language modeling AI tool, which makes it excellent for offering insight into H1 titles and CTA’s.
Let’s enter the following into ChatGPT:
Compare these two headlines and suggest the most effective one:
1.) How to increase leads with the lowest level of effort.
2.) How to increase B2B leads when your budget decreases.
Also, suggest the most effective CTA from these four options 1.) convert more users, 2.) increase your leads, 3.) contact us now, 4.) Learn more
How to use ChatGPT to add FAQs
Now that we have generated content, edited the copy to be unique, compared headlines, and added compelling CTAs, we can further expand on providing an excellent experience for users by adding FAQs.
For FAQs about our topic of increasing B2B leads, I entered the following query.
“Provide FAQs about optimizing content for SEO “
Note: I used this query since it was one of the top responses from the original query I entered, which was:
“How to increase leads with the lowest level of effort.“
How to avoid being penalized by Google for using AI content
Google can detect AI-generated content and potentially penalize sites that abuse AI technology by rapidly churning out multiple posts.
Therefore, you want to ensure you add more context and specificity to AI-generated content. In addition, always ensure you are offering content that aligns with the search intent of user search queries.
You can use ChatGPT to create content but always add a layer of human language that AI can not generate. For instance, you want to specifically add a human touch for a Google ranking factor called E-E-A-T.
E-E-A-T stands for expertise, experience, authoritativeness, and trustworthiness. Therefore, the following is highly advised:
Add relevant statistics and percentages
Add video footage about the specific topic
Provide product/service-specific details
Include further expansion of critical points
Reword AI-generated statements that don’t make sense
Add topically relevant external links
Include internal links to non-generated AI content on your site
Include links to your social media platforms
Now that you understand how to use ChatGPT to create SEO content, what about using ChatGPT to increase your conversion rate?