Role of social media in Uplifting the Education Industry

Role of social media in Uplifting the Education Industry

Role of social media in Uplifting the Education Industry
Role of social media in Uplifting the Education Industry

The Education industry in India is emerging as a result of constant support from the media. Education and Media are an integral part of the learning process. Media has the potential to shape personalities and change the way we perceive and understand the world. Media has various sources of communication that they use to provide and promote education. Some old channels of communication like Radio, Television, newspapers, magazines, journals, etc were effective mediums to provide education and awareness.

But, in the 21st century, Social media has been the game changer phenomenon within communication. Today people and organizations remain connected and updated through various forms of social media networks like Facebook, Twitter, Youtube, Blogs, & websites.

What is Social Media?

A set of websites & applications that enable users for making as well as sharing anything for participating in social networking is called Social Media.

It is not just only limited to posting vacation snaps online. It is an interactive computer-mediated technology for sharing various ideas, information, career interests, and other forms of expression through apparent communities & worldwide networks.

Importance of Social Media for Students

Social media plays a very vital role in every student’s life. With its help, providing & fetching a lot of information, and communicating with friends, classmates, teachers & colleagues have become an easy-fit option.

Students & teachers now get connected while making better use of this platform for gaining & providing education, respectively.

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Why social media is useful for students?

Here is a list that explains why social media is important in the lives of students. These are:

  1. Social media provides a lot of credible and relevant information and data. For instance, you can gain knowledge and insights on various topics. It helps you in analyzing the different answers and different opinions of different students. It increases your imagination and creative skills.
  2. Social media helps in delivering training to students with the help of the latest methodologies and help in shaping their future. It plays a dynamic role in an educational institution.

Benefits of social media use in Education

Social media has become an indispensable part of our life. Not only as a source of entertainment but also as a vital form of learning. Everyone will have at least one account on one of the social media sites. There is a general belief that social media is a waste of time because it distracts students or schools.

However, this is not the case. If we take a look, many internet users are students and teachers, social media seems to have influenced the way students are taught and learn.

1. Social media as a communication channel

Effective communication plays a major role between students and teachers. If proper communication is not available, teaching and learning will be difficult. With the help of the internet, students can connect with friends, colleagues, peers, family, and teachers as well. It makes students active participants rather than passive content consumers.

2. Online Learning and Networking

Gone are the days of traditional learning, as social media is promoted on almost all the leading e-learning websites. As a student, you can take classes from e-learning websites and discuss your doubts using various social media channels like YouTube, Udemy, Facebook, Instagram, etc.

3. Experience global exposure

Social media allows students to interact with people all over the world, even they get extraordinary knowledge from them. They know the various cultures that exist in the world. This includes culture, traditions, language, lifestyle, food, customs, etc. Students can also study various courses at universities from around the world.

Social Media’s Impact on Education

Social media is a powerful tool in schooling that may broaden the learner’s perspective on many topics while highlighting fresh information. It allows them to interact with experts to find answers to problems they may be struggling with. Social networking has established itself as a reliable news source. As a result, it’s a wonderful platform for businesses to communicate with big groups of people.

The biggest benefit of using social media in education is that people quickly discover who the experts in various industries and disciplines are. When users start following these gurus, they will learn more about them and receive further assistance. As a consequence, they’ll be able to produce exceptional outcomes.

Social Media Influence on Education


Social media networks have a wide reach of connectivity with the whole world that is used for providing knowledge and communication. Students use these platforms as an opportunity to connect among themselves and share relevant information. Having an online presence helps strengthen connectivity without any limitations on proximity.

Sharing of Knowledge: 

It helps in the constant sharing of information and provides a platform to discuss problems with experts for anyone who is in need. Online teachings are available in the form of videos, and audio for students to study at home with ease.

Eases the Creation of a Virtual Library:

Professors have a lot of leeway when it comes to building an intellectual reputation by starting their own websites or blog. They can post their academic research, as well as other essential presentations and videos so that scholars can use them as reference data for their education.


It is a great way to reach out to potential students and professionals. It gives a chance to network with different industry experts and faculty of different institutions, social media can provide better industrial exposure.

Parental Satisfaction:

Parents can easily access and view the institute’s curriculum, and understand classes and teachers better to select the best available institute for their children. This helps them get clarity about the educational institute.

Helps Develop Meaningful Links:

Social media provides excellent learning possibilities. Students might be encouraged to set up connections to receive professional assistance in their careers.

Instructors can also contact students and assist them in identifying appropriate job vacancies and making meaningful links for their career prospects.

Competitive Advantage:

According to IMAI (Internet and Mobile Association of India), 65% of the population goes online to search for educational content. Thus, institutes that are available on social media have a chance to promote their facilities and courses available at an extended level. Those institutes which are visible on social media have a competitive advantage over others.

Why Social Media Is Important In Education For Students?

Aids in the Promotion of Research:

Collaborative options for research endeavors can be found on social media. It is among the most effective venues for obtaining secondary data. You may use survey polls to collect data and learn about the viewpoints of the general public and other specialists on a given topic.

Working on joint tasks and projects using social networks can assist academic scholars in compiling and producing meaningful information.


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