Email marketing remains a quick and effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an ROI of $40 for every $1 spent. Simply, email marketing services exist to make the process of email marketing simpler — they have features and capabilities that enhance and streamline email communication (among other things) to help you identify qualified leads, nurture those leads, and close more deals.
Many of these tools not only offer email support, but they may also help you organize and store the contact information in your CRM. But with so many email marketing tools available today, where should you start? We’ll answer those questions and more in this guide to email marketing services — let’s dive in.
What is Email Marketing?
Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact lists. Its high return on investment (ROI) makes it crucial to most businesses’ overall inbound strategy.
Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. This may sound time-consuming, but marketing automation handles most of the heavy lifting for you. In the long run, a well-designed email marketing strategy not only drives sales but helps build a community around your brand.
Why Is Email Marketing Vital To Your Success?
Email is the one form of digital communication that virtually everyone uses on an ongoing basis. Social media and other forms of digital advertising can reach very large audiences, but no single platform competes with the number of active email users. Plus, email offers a personal touchpoint since you can target email messages to specific subscriber interests easily.
Email marketing also has extremely low startup and ongoing costs. Small businesses can use top-rated email marketing software and tools for less than $50 per month. Most platforms offer free plans until you reach a certain level of subscribers.
So, if you’re spending marketing dollars elsewhere, but not building a list and emailing to it regularly, it’s high time to add this tried-and-true method to your mix.
Why is an email marketing service important?
Today, email marketing services continue to be an integral, strategic tool for businesses of all sizes across all industries — they help businesses build strong relationships with prospects and customers all while moving them through the buyer’s journey and maintaining strong communication throughout.
Not to mention, as ESPs continue to develop, features like A/B Testing, automation, and personalization have made the tools even more valuable to a marketer looking to engage with an increasingly fragmented audience.
Email is alive and well in 2023. Email marketing remains one of the most effective tools for any company to reach engaged customers—as long as you do it well. That’s why there is no shortage of email marketing services to choose from. To help you sort through the noise, our team evaluated some of the most popular platforms. Here is the best email marketing software available today.
ConverKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable experience, and it’s feature-rich. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more. ConvertKit also comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress.
When creating an email, you can pick from one of many drag-and-drop email templates, or you can craft a custom template tailored to your brand. Once you’ve got your template, incorporating content is simple and intuitive.
You can also personalize and preview your emails for different recipients based on device type, country, or list inclusion — or use a simple personalization token to ensure that each email includes content that’s specific to each recipient.
When it comes time to send an email, using the smart send feature will ensure recipients receive your messages at an ideal time. Additionally, you can run A/B tests to compare different versions of an email to understand which one resonates the most with your audience. You also won’t have to worry about deliverability — HubSpot maintains a 99% deliverability rate across the network for all marketing email sends.
Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS. It includes pre-built automation for cart abandonment, welcome series, and transactional emails to help deliver streamlined buyer engagements.
AWeber is a great email marketing platform for teams, small businesses, and entrepreneurs. It includes a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and tons of integrations. Like others on our list, AWeber offers a landing page builder. It’s clean and drag-and-drop-based, making it easy to use for anyone who needs to quickly build and deploy a landing page along with an email campaign.
Drip is one of the more advanced email marketing platforms on our list and is the perfect option for eCommerce businesses because of its seamless integration with eCommerce platforms like Shopify, WooCommerce, and Magento. You can use eCommerce CRM data to create personalized marketing, segmenting your email list based on any number of criteria like clicks, purchase history, email opens, and more.
Drip also integrates SMS marketing, elevating it into a sphere few email marketing platforms play. SMSs can be sent for a range of engagements, from abandoned cart reminders to promotional deals.
Moosend’s platform allows you to quickly craft email newsletter campaigns, landing pages, and subscription forms to capture, nurture and convert your audience.
With the drag-and-drop editor, you can either create an email newsletter from scratch, using interactive elements like videos or use one of the responsive email templates. You also can build specific campaigns for segments of your audience by using advanced automation features or create custom workflows such as welcome, engagement, or abandoned cart sequences.
Keap is technically a customer relationship management service, but it has robust email marketing, automation, and sales tools, earning it a spot on our list of the best email marketing platforms. Keep includes automation and workflows, templates for emails, quotes, invoices, and proposals, and it integrates with your other favorite business tools and apps. The true power of this platform is its automation and CRM. These help you turn current customers into repeat customers, and they are easy to navigate. Keep also integrates with your other favorite business tools and apps, making it a smart move for small eCommerce brands with a growing MarTech stack.
EngageBay’s powerful platform lets you launch personalized email campaigns, design stunning landing pages, capture leads through forms, and quickly close deals.
The visual multistep automation builder helps you automate the most complex tasks without writing a single line of code. You can choose from various triggers that can launch workflows and create custom workflows for various scenarios including drip campaigns, cart abandonment alerts, welcome emails, and birthday wishes.
Social media is a powerful channel for lead generation. With EngageBay’s social media management, you can engage with your social audience with a single tool. Manage your Instagram, Facebook, Twitter, and LinkedIn accounts, and use streams to keep track of retweets, mentions, posts, and events.
9. Constant Contact
Constant Contact helps you create email marketing campaigns like a pro. It includes a smart email editor that makes it easy to customize and design great-looking emails that stand out on every device. Other features that make it a catch for smaller brands and non-profits include automation, social marketing for lead generation, and the ability to build websites and landing pages. Constant Contact also has specialized email marketing for eCommerce tools to help your online store grow. You can upload contact lists from Excel, Outlook, Salesforce—or wherever you store your contacts.
SendX is affordable, intuitive email marketing software that you can use to design, schedule, and track email campaigns, driving sales from your emails. You can upload an opted-in email list, send broadcast email campaigns, and create reports to measure clicks, opens, measure conversions, and more. You can automate your email marketing with a powerful rules-based interface based on user activity, audience segmentation, and more.
Pabbly provides access to SMTP routing, workflow automation, email scheduling, and much more without any restrictions. With the help of marketing automation and autoresponders included in the tool, you can schedule emails in advance and create triggers to avoid manual follow-up responses.
Additionally, Pabbly offers responsive email templates and a drag-and-drop email editor for easy customization. The email tracking feature allows you to track data such as bounce rate, open rate, and click-through rate so you can improve your email marketing and campaigns.
User.com is a single workspace providing you with easy-to-use yet very robust tools for marketing, sales, management, and support teams. Marketing can use it to upgrade your brand’s communication across channels, plan various paths for multiple customer segments, and let automation take over the job. User.com offers personalized and tailored emails, sending the right email to the right receiver at the right moment.
13. Direct Mail for Mac
Direct Mail for Mac enables you to create and send great-looking email newsletters. You can use it to compose, grow, track, send, collaborate, and automate your emails. Whether your emails are newsletters, announcements, or promotions, Direct Mail is confident you will find the perfect template, and you can customize up to 18 fields. It includes a built-in image editor, a Design Test feature to see pixel-perfect screenshots of your message rendered in over 50+ email clients, and live previews that update as you type.
14. Campaign Monitor
Two things that stand out about Campaign Monitor are its beautiful email templates and customer service. With its email builder, you can customize elements like color schemes and fonts to ensure brand consistency. You can also get access to millions of free photos via Unsplash to let your emails stand out even further.
It’s also a great choice if segmentation is key to your email marketing strategy. You use the customer data that you’ve already collected to create hyper-targeted segments and personalized emails.
While iContact doesn’t necessarily stand out from competitors in terms of features, its customer support and service teams set them apart. Customers are paired with a strategic advisor to create an effective email marketing strategy right with the tool.
They also have Social+ marketing consultants who help boost your entire online presence through creative social posts that drive traffic to your site.
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