Top 15 Benefits Of Using Social Media In The Education Industry
Social media has become an indispensable part of our lives. Not only is it a source of entertainment, but also a vital form of learning. Everyone will have at least one account on any one of the social media sites. There is a general perception that social media is a waste of time as it diverts the minds of school or college students.
However, it is not so. If we see then large numbers of internet users are students and teachers, social media seem to have influenced the way students are taught and learn.
My objective in this article is to examine the potential benefits of using social media in the education industry. So let’s see the benefits of social media in the education industry.
1. Social media as a communication channel
Effective communication plays a major role between students and teachers. If proper communication is not available, both teaching and learning will become difficult. With the help of the internet, students get connected with friends, colleagues, peers, family, and teachers too. It makes students become active participants rather than passive consumers of content.
2. Social media as a marketing tool
Through social media, students can promote university festivals and activities. This is how you can ensure other students participate in your college. You can also advertise your works of arts and crafts on this platform. And it’s also a great platform for fundraising.
3. Parental involvement
Social media help parents stay involved in their child’s learning. Via the school’s Twitter or Facebook feed parents can be updated on school-related activities, projects, and events that are happening. The school teacher can contact parents in case they wish to share the progress report of the child via Skype or other secure online platforms used by the institutions. Additionally, The use of social media networks for parents can be created too via Whatsapp, or Facebook Messenger, which can enable them to be informed about school matters, learning, and education.
4. Online Learning and Networking
Gone are the days of traditional learning, as social media is promoted on almost all the leading e-learning websites. As a student, you can take classes from e-learning websites and discuss your doubts using various social media channels like YouTube, Udemy, Facebook, Instagram, etc.
5. Social media as an engagement tool
Social media tools can be used to increase students’ engagement. Social media has grabbed the attention of millions of people across the world; the same thing can be used to draw the attention of students to the learning opportunities provided by their academic institutions. Both students and teachers can share their resources and ideas on Facebook, Twitter, Instagram, or YouTube.
6. Employment Opportunities
In spite of a student finishing his/her degree, it is free very difficult for them to get a job. Social media helps them to grab opportunities. Many companies update about opening their social media accounts. The student following these companies on social media can apply by sending them their resumes. In addition, LinkedIn is one of those social media platforms, where students apply extensively for internships and jobs.
7. Social media links on the school website
Among all the online platforms, having a website for your educational institute is really important. It helps build that amazing first impression for your institute. Now, having access points to all the social media accounts in one place, that is on the website, really convenes the experience.
All you have to do is provide links to all your social media accounts on your official website. The website acts as a hub linked to all the social media platforms so that potential customers can do their research conveniently and it elevates the overall visitor experience. Moreover, make sure all these online platforms are updated and quality content is available to help create a better image for your institution.
8. Social media as a collaborative platform
Another important benefit of social media is collaboration. Through collaboration, you can work together intellectually and socially to achieve common goals. Students can use social media to collect and share information from both internal and external sources. You can also create your own learning content.
9. Helps to gain wider knowledge
Social media aids to enhance students’ academic performance and increase their knowledge through data and information gathering. Whenever students are given assignments they go through various online platforms to collect information to make their assignments.
10. Social media as a research tool
Any student or teacher can quickly and easily find high-authority research material using social media in education. You can research on Twitter, Facebook, Instagram, and YouTube to find relevant material on any topic related to your education field. You can join various educational groups on Facebook too.
11. Sharing study materials
The best example of the WhatsApp class group. Students, as well as teachers, and the principal, can share some of the coursework and material they have with others by pressing the send key. In addition, this makes things extremely convenient access to this material improved. After school, children are able to these materials everywhere they go since they always have their phones with them.
12. Encourages new teaching methods
Social media can be used as a teaching platform as well. You can upload your teaching or academic video on YouTube, Facebook, Twitter, Instagram, etc. to educate students across the world. It will help you get recognition worldwide and learners will get useful material from you.
13. For a creative demonstration
Through social media, students and teachers can demonstrate skills and express themselves. This allows students to express themselves in a variety of ways, such as by posting photos, blogs, articles, videos, audio clips, etc. This allows students to explore their talents and provides them with opportunities in the future.
14. Improved Literacy, Communication, and Reading Skills
It’s a fact that students easily get bored with reading and writing. However, social media provide plenty of online information which students are more often inclined to read. Online messages, comments, news, articles, and eBooks offer an endless list to be read. This will help students towards learning.
15. Connect with experts via social media
It’s The best thing about social media that you quickly learn who is an expert in a particular field and subject. So when you follow these experts, you learn more and get useful content from them. This is an excellent opportunity for you to get help from experts on topics that may need your assistance.