Top 15 Ways Use to ChatGPT for SEO
ChatGPT by OpenAI is the latest in the line of Artificial Intelligence tools everyone on the Internet is raving about. Launched on 30 November 2022, ChatGPT interacts with users in a conversational way using OpenAI’s GPT-3.5 natural language processing model.
At first glance, ChatGPT seems like a regular chatbot, but its capabilities have left writers, publishers, and digital marketers in complete awe. It can write poems, essays, emails, blogs, and e-books and even help SEO professionals in search engine optimization. This blog will explore 15 ways to use ChatGPT in your SEO efforts.
What Is ChatGPT?
ChatGPT is a large language model chatbot developed by OpenAI based on GPT-3.5. It has a remarkable ability to interact in conversational dialogue form and provide responses that can appear surprisingly human.
Large language models perform the task of predicting the next word in a series of words.
Reinforcement Learning with Human Feedback (RLHF) is an additional layer of training that uses human feedback to help ChatGPT learn the ability to follow directions and generate responses that are satisfactory to humans.
ChatGPT and SEO
ChatGPT is very capable and has countless uses, but it is not perfect. Publishers and marketers worry about plagiarism, spamming, and mass propaganda. And it still has limitations like content repetitions, built-in bias to avoid negative responses, and being unaware of information created post-2021.
Not to mention, Google already considers AI-generated content as against its guidelines, and it is trying to identify ChatGPT’s content and prevent it from ranking. But, ChatGPT can be very effective in helping marketers and SEO professionals optimize content.
SEO, as you know, is crucial for having a solid online presence. Using an AI-based tool to assist you in SEO-related tasks can vastly improve your workflow. Experts believe that using the chatbot will be essential for SEO professionals in the near future. All you need is an understanding of how to guide conversations and enter instructions to get the work done.
Top 15 Ways Use to ChatGPT for SEO
While doing my research on the topic, I came across many posts that shared 50, 100, and even 200 ChatGPT prompts for SEO.
To keep things simple, I’ve collected only the best and most interesting prompts. In addition, I have grouped them by purpose for your convenience. So, feel free to use the navigation menu to the left if you’re looking for specific prompts.
1. Group keywords by search intent
Remember the times when you had to classify your huge list of keywords based on search intent manually?
Thanks to ChatGPT, you don’t have to spend hours on this routine task now.
In my prompt, I used the keyword list I previously generated with the help of Rank Tracker:
At first glance, ChatGPT’s keyword grouping may seem fine. But remember the rule of thumb here – always review ChatGPT’s responses for accuracy.
For instance, I’d slightly readjust the suggested categorization by simply checking the SERPs for specific keywords.
2. Construct a regex
A regular expression (regex) is a sequence of characters used to find patterns within text. For example, the pattern
/b[aeiou]t/ will find words like “bat, bet, bit, bot, but” on a page.
If we want to find keywords phrased as a question in Google Search Console (GSC), we can ask ChatGPT:
What is the regular expression to show matches that contain any of the following words in it: how, what, who, when, where, why, do? These words should be the first word in the match.
We now have a list of informational keywords we can work on to bring those pages from page two to page one of Google.
3. Build topical authority
Topical authority refers to a website’s relevance and expertise on a particular topic.
Websites with high topical authority are more likely to rank high on Google for relevant keywords.
To add to your topical authority, you have to identify the topics you haven’t yet covered and then fill the gaps with high-quality content. ChatGPT can help you do the former really fast.
Before you jump to running the prompt itself, you first need to collect the URLs to the blog posts you already have.
You can do this with the help of Google Search Console or an SEO crawler, for example, WebSite Auditor.
4. Write click-worthy titles
Writing the perfect headline can take longer than you think. So we can use ChatGPT to create click-worthy titles in seconds—and it outperforms human-written titles:
You can use ChatGPT to write click-worthy titles for your blog posts, podcasts, or YouTube videos. For best results, give it a working title.
You can also ask ChatGPT to front-load keywords or make your titles sound like someone else. So let’s ask ChatGPT to make the above titles sound like Tim Ferriss.
5. Identify the Semantic Relevance of Keywords
Expert marketers are well aware that using as many keywords on web pages does not work at all. If you want your website to rank higher for multiple related keywords, you must use semantically related keywords. And ChatGPT also comes in handy in categorizing keywords based on their semantic relevance.
6. Write a Personalized Outreach Email
Whether it is the format, tone, or content, outreach emails can get repetitive quickly. But you can use ChatGPT to rephrase the content of your emails and also tweak or retain the tone of the original content. If you have a particular buyer persona you are targeting, you can add that description to the ChatGPT input and create personalized emails.
7. Generate Content Ideas
It often is tiring to come up with new and unique content, whether blogs or social media posts. However, a simple command into the ChatGPT will give you a list of possible topics you can target. You can even instruct ChatGPT to return topics for particular target audiences.
8. Find link-building partners
Backlinks are still crucial for your SEO success, despite Google’s liaisons saying they are less important than in the past. And having high-quality links pointing to your website can improve your search engine visibility and drive more organic traffic to your site.
There are multiple ways you can search for link-building partners. And now, ChatGPT is one of them.
Don’t be afraid to ask for more prospects. And if the suggested websites seem way too popular and are unlikely to accept your link-building request, ask ChatGPT to share some less popular websites on the topic.
9. Write Meta Descriptions
Similar to generating titles, you can use ChatGPT to write meta descriptions for your content. Enter the title of your content or paste an excerpt from your content, and ChatGPT will create a meta description. Furthermore, you can instruct the chatbot to add a CTA or modify the tone of the meta description.
10. Create rules for robots.txt
ChatGPT can help with editing your robots.txt file.
This file controls how search engines crawl your website, and you can actually work on it manually. But ChatGPT will save you tons of time on this task. Plus, you won’t need to learn the syntax of the file.
By the way, you can also create and edit robots.txt in WebSite Auditor. Using this method, you can fetch your existing robots.txt, edit it right in the tool, and then instantly upload a new version of the file onto your site via FTP.
11. Gather Statistics and Facts
No matter the industry, stats and facts add much-needed authority to a piece of content. But googling and verifying information is time-consuming. So instead, use ChatGPT to list stats and facts along with their sources for any given topic.
12. Do SEO research the smart way
Last and less obvious ChatGPT prompt. I like this one a lot and use it very often.
When doing my research for various SEO topics, I have to study tons of information. And the fact that nowadays most materials take the form of long reads doesn’t help at all.
In just a few seconds, I get a quick and, what’s the more important, definitive answer to my question.
This feature is a real gem for newbies in SEO. Say, you’re just starting with your website SEO. The only drawback is that ChatGPT’s data is limited to 2021. So, if you want to get any information about recent events like the latest Google updates or something like that, ChatGPT won’t come up with a relevant response.
13. Generate RegEx for easier reporting
Regex, or regular expressions, is a way to search for patterns in content. It’s like a special language that allows you to search for specific words or phrases in a large amount of text.
And RegEx is extremely helpful when it comes to SEO reporting. My favorite use case is RegEx + Google Search Console Performance reports.
Before ChatGPT, I’d been crafting RegEx myself, which took a lot of time. Now, I can ask the chatbot to help me with that.
Related Post: 10 Ways to Use ChatGPT for Keyword Research
14. Find content gaps
Using ChatGPT, you can identify content gaps in your existing content. In other words, the tool can help you find what’s missing in your blog post and how to improve it.
This can be beneficial not only for readers but also for Google, as comprehensive content has a higher chance of ranking.
In this prompt, you first describe the task to ChatGPT and then add your existing copy.
The chatbot has touched upon a few points I actually covered in my guide, but it’s also offered me some theses I missed. I’ll surely consider them when updating the post. Very handy.
15. Brainstorm topics for your content
Content ideation can get hard sometimes. And ChatGPT is super helpful when you can’t decide what topics to cover on your website.
In my prompt, I followed all the best practices we discussed earlier: I made it short, and precise, and additionally, I specified the niche and even audience.
Most of the suggested topics in my example are fantastic. But I can go the extra mile and ask ChatGPT.