10 Best Use ChatGPT for SEO
How to use ChatGPT for SEO is the question on the lips of many a content writer and SEO agency member. In this article, we will present some practical tips to generate high-quality content without falling into the trap posed by ChatGPT.
The Trap: ChatGPT, an interactive conversational model, is eager to serve and give you information. If ChatGPT does not have the right information, it will make it up and present you with the wrong information. So this is the danger of using the tool.
What is ChatGPT and What Role Does it Play in SEO?
ChatGPT is a natural language processing (NLP) technology that enables open-domain dialogue. It is powered by the latest advancements in deep learning and artificial intelligence, making it an ideal tool for content optimization. It can be used to generate relevant content for SEO purposes, such as optimizing meta titles and descriptions, creating blog posts and website copy, and more. ChatGPT can also help marketers identify potential topics to write about based on user search queries. In short, ChatGPT has the potential to revolutionize SEO by helping marketers create high-quality content quickly and efficiently.
Chat GPT (short for “Chat Generative Pre-trained Transformer”) is a variant of the GPT-3 language model developed by OpenAI. It is specifically designed to generate human-like text for chatbot and conversational AI applications. To use Chat GPT, you will need to have access to the GPT-3 API. You can sign up for an API key on the OpenAI website, although access to GPT-3 is currently limited and you may need to wait for a spot to become available.
What Can You Do With ChatGPT?
We’ve only begun tapping into the potential for using machine learning and artificial intelligence in SEO and marketing.
ChatGPT is capable of participating in discussions and answering questions in a manner that’s very close to a human.
It can write essays, fictional stories, poems, and even ad copy – which is enough to make professional writers like me a little worried.
It can be used to create content accurately enough that the New York City Department of Education has already banned its use amidst fears of cheating.
But more than content, ChatGPT is smart enough to be used to write meta descriptions or debug code. At the moment, using it for coding is a lengthy technical process, but it seems safe to assume that it will become much easier as the learning model grows larger.
It can also be used as a search assistant, providing answers to queries in clear and concise formats to save users from combing multiple web pages to find answers to their questions.
10 Best Use ChatGPT for SEO
While doing my research on the topic, I came across many posts that shared 50, 100, and even 200 ChatGPT prompts for SEO.
To keep things simple, I’ve collected only the best and most interesting prompts. In addition, I have grouped them by purpose for your convenience. So, feel free to use the navigation menu to the left if you’re looking for specific prompts.
1. Group keywords by search intent
Remember the times when you had to classify your huge list of keywords based on search intent manually?
Thanks to ChatGPT, you don’t have to spend hours on this routine task now.
In my prompt, I used the keyword list I previously generated with the help of Rank Tracker:
At first glance, ChatGPT’s keyword grouping may seem fine. But remember the rule of thumb here – always review ChatGPT’s responses for accuracy.
For instance, I’d slightly readjust the suggested categorization by simply checking the SERPs for specific keywords.
2. Construct a regex
A regular expression (regex) is a sequence of characters used to find patterns within text. For example, the pattern
/b[aeiou]t/ will find words like “bat, bet, bit, bot, but” on a page.
If we want to find keywords phrased as a question in Google Search Console (GSC), we can ask ChatGPT:
What is the regular expression to show matches that contain any of the following words in it: how, what, who, when, where, why, do? These words should be the first word in the match.
We now have a list of informational keywords we can work on to bring those pages from page two to page one of Google.
3. Build topical authority
Topical authority refers to a website’s relevance and expertise on a particular topic.
Websites with high topical authority are more likely to rank high on Google for relevant keywords.
To add to your topical authority, you have to identify the topics you haven’t yet covered and then fill the gaps with high-quality content. ChatGPT can help you do the former really fast.
Before you jump to running the prompt itself, you first need to collect the URLs to the blog posts you already have.
You can do this with the help of Google Search Console or an SEO crawler, for example, WebSite Auditor.
4. Write click-worthy titles
Writing the perfect headline can take longer than you think. So we can use ChatGPT to create click-worthy titles in seconds—and it outperforms human-written titles:
You can use ChatGPT to write click-worthy titles for your blog posts, podcasts, or YouTube videos. For best results, give it a working title.
You can also ask ChatGPT to front-load keywords or make your titles sound like someone else. So let’s ask ChatGPT to make the above titles sound like Tim Ferriss.
5. Lift writer’s block
If you’ve ever written any content, you are well aware of the phenomenon called writer’s block. It’s when you see a blank page and simply don’t know how to start writing.
It happens frequently even to skilled writers, and luckily ChatGPT can help lift this infamous writer’s block. In multiple ways.
First, it can help you write an introduction for your future blog post:
The suggested introduction is a bit generic, and I like mine more. But the response ChatGPT has given me is a nice source of inspiration. If I had writer’s block, I would definitely use this introduction as a draft version.
6. Create quick outlines
If you like any of the titles ChatGPT suggested, you can ask it to create an outline. I’m sure many SEOs are salivating at the thought of using ChatGPT to create content briefs (or even blog posts—more on that later). But my point is this: think of ChatGPT as your creative sparring partner.
It’s a decent outline, but there’s a problem: It’s repetitive. For example, I won’t organize the outline like this. Instead, I’ll probably make each book the H2, then go into the details.
The suggested intro seems boring too—I’ll probably start with the story of my transformation rather than sound so academic and prescriptive.
7. Create long-form content
ChatGPT can assist you in writing long-form content, too.
But for the magic to happen, you will need to:
- feed as many details into the chatbot as possible
- review and proofread the final copy at all times
- fill the copy with visuals yourself
This prompt (credit to Hamish Davison) will consist of multiple smaller prompts I’ll be sending to ChatGPT one by one. I’ve hidden them under the tab below as there are quite a few.
8. Suggest seed keywords
We don’t recommend using ChatGPT to do keyword research (more on that later), but that’s not to say it isn’t a good way to gather potential seed keywords.
For example, we can ask ChatGPT to give us “technical terms related to coffee”.
9. Create rules for robots.txt
ChatGPT can help with editing your robots.txt file.
This file controls how search engines crawl your website, and you can actually work on it manually. But ChatGPT will save you tons of time on this task. Plus, you won’t need to learn the syntax of the file.
By the way, you can also create and edit robots.txt in WebSite Auditor. Using this method, you can fetch your existing robots.txt, edit it right in the tool, and then instantly upload a new version of the file onto your site via FTP.
10. Generate RegEx for easier reporting
Regex, or regular expressions, is a way to search for patterns in content. It’s like a special language that allows you to search for specific words or phrases in a large amount of text.
And RegEx is extremely helpful when it comes to SEO reporting. My favorite use case is RegEx + Google Search Console Performance reports.
Before ChatGPT, I’d been crafting RegEx myself, which took a lot of time. Now, I can ask the chatbot to help me with that.
For instance, I want to find all ranking keywords on my site that start with the letter A. I feed this prompt into ChatGPT and get the response instantly: