ChatGPT For SEO: How to Leverage It The Right WAY?
ChatGPT is unquestionably an intriguing application. It uses AI to carry out writing tasks like improving blog content, Keyword research, and following instructions. SEO can now take advantage of this. Marketers should know the ways to use ChatGPT’s output as a starting point for SEO due to its unparalleled quality and efficiency.
There are several factors to take into consideration when maximizing the potential of such a powerful AI-driven instrument. In the first place, it’s fundamental to consider whether such methodologies are inside web search tool rules and acknowledged calculations (they generally are). Articles that do not rely on automation and maintain their diversity would be another requirement. Think about how much of the content produced by ChatGPT can be used before humans need to make changes and ChatGPT for keyword research can be used.
What Is ChatGPT?
ChatGPT is a large language model chatbot developed by OpenAI based on GPT-3.5. It has a remarkable ability to interact in conversational dialogue form and provide responses that can appear surprisingly human.
Large language models perform the task of predicting the next word in a series of words.
Reinforcement Learning with Human Feedback (RLHF) is an additional layer of training that uses human feedback to help ChatGPT learn the ability to follow directions and generate responses that are satisfactory to humans.
The Power Of ChatGPT For SEO
The Internet and social media are exploding with news about OpenAI’s new AI product, ChatGPT. It is a new generative language model optimized for a chat or in simple terms you can send prompts to their AI Bot and get an answer-back.
We already wrote about prompt engineering and generative AI for SEO in some of our past articles but it seems that the world did not get its full power before ChatGPT was introduced to the wider audience. We are proud to share that we have been some of the pioneers in this field and we actively worked on developing SEO-friendly workflows for text generation in the last two years with specific implementations for eCommerce and news websites.
What we have learned is that large language models like this are trained on a large amount of data and require significant financial investment in the computer, so it is not easy to replicate them. Models like this are capable of performing tasks for which they have not been explicitly trained, such as translating text from one language to another and applying that knowledge to other domains.
Here’s everything that you should keep in mind while using ChatGPT for SEO, in case you’re in a hurry and don’t want to read the whole article:
- ChatGPT is one of the most robust AI tools that has ever been in the hands of SEOs and digital marketers
- It can help with data analysis, FAQ and featured snippet generation, content analysis of competitors, generation of metadata and regular expressions, etc.
- It should not be used for the mass production of content for your SEO needs
- It should also not be used to replace humans from high-specialty tasks required to be done for SEO.
You Should Be Using ChatGPT For SEO
There are a number of things that ChatGPT can do for your SEO needs, but so far we’ve recognized 5 major areas where it can help you. Here they are:
1. Analyzing SEO Data
The work of SEO includes dealing with a lot of data. In fact, sometimes we are sifting through so many Excel sheets and so much data that we wonder whether we are SEO professionals or data scientists! Lol.
And we must say, analyzing this data, even with tools like Excel can still be a herculean task. Fortunately, ChatGPT may help us with that as well. It can generate complex Excel formulas for you that you can use in your sheets to analyze data more effectively and efficiently. Moreover, it can also provide you with less-known tips and tricks related to Excel that can make data analysis a breeze.
2. Analyzing The Content Of Competitors
ChatGPT can help you analyze the content of competitors and figure out easily what topics they are covering the most in their posts. Right now competitive analysis is a feature of mostly expensive SEO tools but after the arrival of ChatGPT that can change to some extent as it can be used to analyze the nature of their content.
For instance, when you run an article published by one of your competitors through ChatGPT, it can provide you with a lot of useful information about that article as you can see in the screenshot shared below.
3. Keyword Research And Analysis
Okay, so you’re not willing to risk the penalties of getting caught using ChatGPT to create content. That doesn’t mean you can’t leverage its power as part of your content strategy.
ChatGPT makes keyword research practically effortless.
All you need to do is open the chatbot and type in a few of your target keywords and ask for related ones. ChatGPT will crank out a list of related keywords based on its understanding of search results.
4. Generating Emails For Link-Building Campaigns
Link building is one of the most tedious tasks in SEO. It requires reaching out to dozens of website owners every week for acquiring high-quality backlinks. Most of these outreach campaigns are carried out over email by website owners, and that’s the issue — those who use expensive link-building software can automate their link-building outreach campaign, but those who don’t must prepare each email on their own and then follow up on the emails they send. This puts them at a huge disadvantage in comparison to competitors who can do all of this at scale in an automated fashion through costly SEO tools.
5. Finding Sites To Outreach For Link Building
You have written an amazing article and also optimized it properly for search engines, but it is still not performing and showing results. It’s time to change your strategy and focus on link building, but to do outreach, you need to find sites that are relevant to your content. If you do the manual research, it will take you a very long. Luckily on ChatGPT, you can write a command such as “Recommend Popular Blogs on Automotive Industry with their URLs.” Here is the result.
As you can see from the above screenshot, it recommended ten blogs on the Automotive industry with their URLs now; you can note them down and regenerate the response to get more websites.