15 Ways Businesses Are Using ChatGPT
Like it or loathe it, chatbot tools like ChatGPT are irreversibly changing the way we work. Since the language processing app was released last November, surveys reveal it’s been picked up by almost half of US companies, and 93% of these firms are looking to expand its use further in upcoming months.
But its rise to prominence is hardly surprising. Ethical and philosophical debates aside, the artificial intelligence-backed tool offers boundless possibilities to businesses looking to get ahead. And due to the chatbot’s ability to respond to any human prompt, the limit really is your imagination.
To find out how exactly the insurgent app is being used in the workplace, we asked businesses across a vast range of industries how they’re currently deploying ChatGPT. We also asked workers to share their experiences with the app, as well as any anxieties they may be feeling about its meteoric rise, to get a clearer picture of how this tool might shape the future of work.
What is ChatGPT?
ChatGPT is a large language model developed by OpenAI. The model is based on GPT-3 and uses Natural Language Processing (NLP). It is trained to understand and respond to user input conversationally.
As a pre-trained language model, ChatGPT relies on a huge database of training data to understand the structure and pattern of natural language. The result is better and more coherent responses that enable it to generate a wide variety of texts, including articles, screenplays, stories, and more. It can also be used to generate code and other technical documentation.
Due to these natural language processing capabilities, companies are now considering using ChatGPT in businesses
How Are Businesses Using ChatGPT?
81% of business executives consider AI a mainstream technology in their businesses. A Gartner report also estimates that customer satisfaction may grow by 25% in 2023 in organizations that use AI . The relationship between businesses and AI technologies is poised to increase, especially with the release of new technologies and revolutionary chatbots like ChatGPT that can generate human-like text in a conversational context.
This unique ability makes ChatGPT potentially useful in a wide variety of business applications, especially when automating interactions with customers. Read on as we explore the various ways you can use ChatGPT for business and the benefits it presents.
1. ChatGPT for content marketing
Many content marketers are already using ChatGPT for content marketing. The model’s ability to generate compelling content marketing copy in the form of articles, email campaigns, and even newsletters is making it a game-changer in the content marketing industry.
With that said, despite being one of the largest and most effective language models in the world, ChatGPT has a few limitations, particularly around being excessively wordy, overusing certain phrases, and providing the same response to multiple users for the same query, thus lacking personalization.
Therefore, to effectively use ChatGPT for content marketing, content marketers need to employ their skills to provide domain knowledge, ask good questions, and review created text.
Here’s how content marketers can set up ChatGPT for businesses:
- Visit the OpenAI website and sign up for an account
- Configure your preferred ChatGPT settings, including its tone, language, and response time
- Integrate the model into your social media channels or website chat functions
- Input specific prompts or queries and let the model generate a response
- Review and edit the response as needed to ensure relevance and accuracy
- Repeat the process as needed to assist with content creation, customer queries, and information-gathering tasks
2. New Hire Training
ChatGPT is a GPT 3-based natural language processing tool that is trained using reinforcement learning to drive engaging conversations. It provides straightforward, answers to questions and can be used to initiate dynamic conversations. Therefore, the latest AI tool can be used by marketers to optimize their training methods.
While training new hires, marketers can discuss the fundamentals of the topics under discussion and make use of ChatGPT to offer trainees a platform to ask follow-up questions in case they have any doubts.
3. Web Developers
Although it’s not an absolute requirement, marketers need to learn to code. Coding skills make marketers better and more effective at their jobs. ChatGPT can be very helpful when creating small pieces of code or debugging a set of code to remove errors.
Unlike with personal use, developers need to sign up for an OpenAI API key that gives them access to the model, so they can use it in their applications.
As a developer, you can install and set up ChatGPT in your system through the following steps:
- Visit the OpenAI website and create a free account
- Browse through the selection of API keys on the API page to generate a new key
- Copy and store the API key, so you can access the model whenever you need to
- If, by any chance, you’re coding using Python programming language, you have to install the OpenAI Python Package to gain access to the model from the Python code.
4. Keyword Targeting Suggestions
ChatGPT can help marketers in keyword research by identifying synonyms for root keywords. For example, suppose the root keyword is ‘bespoke kitchens’. ChatGPT will provide alternate synonyms like custom kitchens, unique kitchens, or personalized kitchens to help marketers include these in landing pages/blog posts/Pay Per Click (PPC) campaigns and strengthen their on-page optimization strategy.
5. Inspire Ideas for A/B Testing
A/B testing (also called split testing) is a marketing experiment where marketers split their audience to test the different variations of a campaign and determine which one performs better. For example, they can show version A of a marketing content draft to half their audience and version B to the other half to determine the overall performance. Moreover, ChatGPT can automate A/B testing experiments to uncover powerful campaign insights. This can help marketers select the best-suited version for a particular campaign.
6. Customer Service Inquiries
Chatbots have been helping customer service teams to automate activity for decades. However, now the use of AI has been democratized further with the use of ChatGPT, businesses are using the tech to carry out even more advanced customer service functions.
Parker Heyn, the CEO of the digital marketing firm Parker Marker, uses the tool to manage customer service inquiries and track customer data simultaneously. By allowing him to process consumer data more quickly and accurately than when using manual methods, Heyn claimed it allowed him to “save time and maximize efficiency”, changing the way his firm does business as a result.
Farhan Advani from Ncctting Tools uses chatbots for this purpose too. Doing so, Advani explains, helps his business to accurately locate information, reducing the time it takes for them to respond to customer queries.
7. Create a Compelling Ad Copy
Creating unique and attractive ad copies across hundreds of marketing campaigns can be challenging. ChatGPT makes this job more manageable. This latest generative AI tool can outline ideas for the copy and structure of an ad to enhance productivity. Moreover, it can also be used to write compelling emailers that can result in improved conversions for cold leads.
8. As a Coding Tool
ChatGPT is making major waves in the software industry. One data engineer from Detroit told Tech. co that he uses the chatbot when he’s stuck on a project. “If you know how to give correct prompts, it can help you with code logic, syntax errors, and even change code from one coding language to another” he explained.
Another software engineer revealed that ChatGPT helps him to create more complex liquid code snippets that help his clients can use on their websites to filter products, create membership programs, and track consumer interactions.
9. Help Name a Podcast or Blog
This is a significant benefit of generative AI tools like ChatGPT because a good name, title, and/or headline is essential for a piece of content to perform well on search engines. In addition, marketers can leverage the potential of this conversational AI to generate catchy titles and apply them for naming blogs, podcasts, and webinars.
10. To Write Emails
ChatGPT has also been helping employees to carry out one of the most universally disliked tasks —writing emails.
Luke Lovelady, an ad developer at BlueOptima, Arizona uses the AI tool to send personalized cold emails. Depending on who Lovelady is emailing, he’ll feed ChatGPT a prompt containing information about a prospect. Then, he’ll tell it to write a personalized email using the AIDA framework and include a CTA at the end.
The Arizonan rep also uses the tool to create original cold-calling scripts by feeding the app simple value propositions, engaging hooks, and issues that potential customers may face. Aside from taking care of the tedious work, the app is proving to be a major time saver too. By cutting down time normally spent thinking, structuring, and writing outreach materials, he estimates the tool is saving him anywhere from one to two hours a day.
11. Getting a Quick Summary of Information
ChatGPT can search the Internet for specific user requests and provide a quick summary of relevant information to help marketers optimize their campaign efforts and improve customer experiences. Additionally, multiple interactions using ChatGPT can reduce time and effort for customer service agents.
12. To Streamline External Communications
ChatGPT can be a useful tool for streamlining communications operations too. Alice Wu from the PR company Mind Meld PR uses ChatGPT to alter content for various mediums including social media posts, blog posts, and emails. Specifically, she uses the app to generate a clear and unique piece of content, before adding some “flavor, additional details, and personal touches” of her own.
While Wu endorses ChatGPT to small businesses, she does offer some words of advice. “Always double-check what it produces to make sure it’s factual and accurate” she warns, “you don’t want to inadvertently post anything controversial, or make promises you can’t deliver”.
13. Check Code
Do marketers need coding abilities too? In short, yes. Marketers should learn to code. However, unlike data scientists, mastering theoretical computer knowledge and complicated math is optional. It’s more like picking up another skill to become a better marketer. Hence, ChatGPT can be particularly useful for them as it can write small pieces of code and debug them effectively to remove any errors.
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14. Nurture Leads Successfully
Chatbots have long been thought to be ideal for nurturing leads and directing them into a company’s sales pipeline. ChatGPT can make this a reality. Hence, marketers can leverage its unique features, such as its capacity to recall previous user comments and provide follow-up corrections, to quickly and successfully convert leads into clients.
15. Boost Customer Service Quality
AI-based ChatGPT improves the performance of customer care chatbots to provide more intelligent responses that enhance customer experiences. The following are typical customer support issues that can be tackled via ChatGPT:
- Long response time
- Dull and predictable chatbot responses
- Inappropriate agent behavior
- Inaccessibility/unreliability of marketing and communication channels
Thus, improving customer service quality will assist marketers in understanding and addressing customer pain points.