How can you use ChatGPT in business?
81% of business executives consider AI a mainstream technology in their businesses. A Gartner report also estimates that customer satisfaction may grow by 25% in 2023 in organizations that use AI . The relationship between businesses and AI technologies is poised to increase, especially with the release of new technologies and revolutionary chatbots like ChatGPT that can generate human-like text in a conversational context.
This unique ability makes ChatGPT potentially useful in a wide variety of business applications, especially when automating interactions with customers. Read on as we explore the various ways you can use ChatGPT for business and the benefits it presents.
What Is ChatGPT?
ChatGPT is an AI computer program that uses its intelligence to intake, comprehend and produce a response that mimics the natural diction of human language.
The program uses a transformer-based neural network that works off of so much data that the AI can analyze that information and create a response from it. When a human user converses with ChatGPT, the AI processes the human text and generates the answer based on the data it has access to.
The technology also considers context, syntax, and word associations, which is how it can produce responses that mimic human speech and writing.
ChatGPT can also:
Whether it’s questions, answers, essays, or entire conversations, this technology is meant to carry on as a human would.
- Answer follow-up questions.
- Admit mistakes.
- Challenge incorrect premises.
- Reject inappropriate requests.
Because of its human-like capabilities, ChatGPT has countless uses.
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Top Benefits of ChatGPT for Businesses
Quick Response Time
ChatGPT’s ability to provide fast and accurate responses to customer inquiries will free up time for customer service agents. This, in turn, will allow them to focus on more critical and specialized jobs.
The conversational AI tool’s capacity to produce exciting and relevant content depending on a specific input or user interest is a great way to boost engagement to increase online traffic to a company’s website or social media channels.
Research and Content Curation
The tool’s capacity to research any topic online and select relevant content from various sources can help businesses develop a coherent and effective content marketing plan.
ChatGPT can assist with engaging customers on social media or offering discussion starters on a website’s blog or forum, improving a business’s online presence and customer engagement.
How to use ChatGPT in businesses
ChatGPT can be used in the marketing industry in various ways. For example, it can be used to generate personalized automated responses to customer inquiries, create high-quality content for email or social media marketing campaigns, and assist customers through their purchasing process.
1. Web Developers
Although it’s not an absolute requirement, marketers need to learn to code. Coding skills make marketers better and more effective at their jobs. ChatGPT can be very helpful when creating small pieces of code or debugging a set of code to remove errors.
Unlike with personal use, developers need to sign up for an OpenAI API key that gives them access to the model, so they can use it in their applications.
As a developer, you can install and set up ChatGPT in your system through the following steps:
- Visit the OpenAI website and create a free account
- Browse through the selection of API keys on the API page to generate a new key
- Copy and store the API key, so you can access the model whenever you need to
- If, by any chance, you’re coding using Python programming language, you have to install the OpenAI Python Package to gain access to the model from the Python code.
2. New Hire Training
ChatGPT is a GPT 3-based natural language processing tool that is trained using reinforcement learning to drive engaging conversations. It provides straightforward, answers to questions and can be used to initiate dynamic conversations. Therefore, the latest AI tool can be used by marketers to optimize their training methods.
While training new hires, marketers can discuss the fundamentals of the topics under discussion and make use of ChatGPT to offer trainees a platform to ask follow-up questions in case they have any doubts.
3. ChatGPT for Content Marketing
Many content marketers are already using ChatGPT for content marketing. The model’s ability to generate compelling content marketing copy in the form of articles, email campaigns, and even newsletters is making it a game-changer in the content marketing industry.
With that said, despite being one of the largest and most effective language models in the world, ChatGPT has a few limitations, particularly around being excessively wordy, overusing certain phrases, and providing the same response to multiple users for the same query, thus lacking personalization.
Therefore, to effectively use ChatGPT for content marketing, content marketers need to employ their skills to provide domain knowledge, ask good questions, and review created text.
Here’s how content marketers can set up ChatGPT for businesses:
- Visit the OpenAI website and sign up for an account
- Configure your preferred ChatGPT settings, including its tone, language, and response time
- Integrate the model into your social media channels or website chat functions
- Input specific prompts or queries and let the model generate a response
- Review and edit the response as needed to ensure relevance and accuracy
- Repeat the process as needed to assist with content creation, customer queries, and information-gathering tasks
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4. Keyword Targeting Suggestions
ChatGPT can help marketers in keyword research by identifying synonyms for root keywords. For example, suppose the root keyword is ‘bespoke kitchens’. ChatGPT will provide alternate synonyms like custom kitchens, unique kitchens, or personalized kitchens to help marketers include these in landing pages/blog posts/Pay Per Click (PPC) campaigns and strengthen their on-page optimization strategy.
5. Inspire Ideas for A/B Testing
A/B testing (also called split testing) is a marketing experiment where marketers split their audience to test the different variations of a campaign and determine which one performs better. For example, they can show version A of a marketing content draft to half their audience and version B to the other half to determine the overall performance. Moreover, ChatGPT can automate A/B testing experiments to uncover powerful campaign insights. This can help marketers select the best-suited version for a particular campaign.