Best Free Keyword Research Tools
Without keyword research tools, finding the right terms to incorporate into your blog or online store content to help it rank on search engine results pages (SERPs) would be like throwing darts in a dark room. Every once in a while, you would hit the target, but many darts would land on the floor.
Keyword research tools facilitate your SEO planning in multiple ways. They can help you generate keyword ideas, reveal how many people actively use a search term, identify trends, and show you how much competition you face to rank for a specific phrase.
What Is Keyword Research?
Keyword research is the process of discovering which words and phrases your target audience is using to search for websites and answers to questions on search engines. A keyword can be one or two words, but it can also take the form of a complete phrase or a question.
Why is keyword research important?
Keyword research is important because it helps you understand your customer’s buying journey, your competitive landscape, and how to shape your content strategy.
As a website or marketing manager, SEO keyword research helps you to shape content decisions that are backed up by research and analytics. Keyword research is an important component of SEO.
SEO is a process by which you can make research-based decisions to create new content, optimize existing content, and run effective paid search campaigns.
If you choose the wrong keywords or don’t optimize for the right keywords, you could fail to drive potential customers to your website or experience higher bounce rates because of the wrong content.
When you get your keyword research and SEO right, you’ll win web traffic and leads with a combination of user-oriented content and data-driven insights.
What is SEO keyword research?
Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Keyword research is a fundamental practice in search engine optimization (SEO).
The process for how to do keyword research for SEO involves choosing a topic for your content that is focused on a set of targeted keywords that you want your content to rank for.
What is the best process for keyword research?
Basic keyword research can be completed in a few hours, but there should be an ongoing process to monitor keyword trends and create new lists as your business needs change.
Here are some basic steps to follow:
- Brainstorm. Before you start outside research, your team should brainstorm what keywords and phrases are most relevant to your audience on their customer journey. Try to stay away from industry jargon and instead use phrases that your audience would use.
- Select a keyword research tool. There are many SEO keyword tools on the market, from free to paid. For the best keyword research results, look for a robust keyword tool. SEO tools like DemandJump (try it free)will give you precise search volumes, analyze competitive URLs, and analyze attribution insights.
- Build keyword lists. Start with a keyword list that encompasses your broad keywords, topics, and brand name. Next, you may want to build secondary lists specific to a product or service line or a specific point in your marketing journey.
- Establish your baseline and set goals. Save your lists and document your ranking position to be able to show progress later. Set goals around keywords for which you want to rank higher.
Best Free Keyword Research Tools
Let’s look at 6 tools for keyword research that you can use to strengthen your content and connect with your audience below:
Semrush is a keyword research tool with features for social media marketing, competitor analysis, content marketing, and PPC. It accelerates the growth and attraction of your internet audience. This SEO tool performs your keyword research, collects information on the tactics your competitors are employing, audits your blog’s SEO, searches for backlinking chances, and does much more.
2. Keyword Surfer
Keyword Surfer is a newer tool that plugs right into the Chrome web browser. When it’s on, results automatically display on the right side of your results page each time you enter a search term.
The data delivered by Keyword Surfer includes:
- Keyword ideas with their volume
- Cost per click (CPC) for each search term
- Pages that rank for the term you entered
- Traffic to pages ranked 1 through 10 for that term
It’s a highly efficient keyword research tool and delivers results as you use your web browser. As a new tool, there may be some kinks to work out. Data delivered by the plugin can sometimes differ from data supplied by other Google search tools. However, it’s a fast and easy way to get content ideas.
Ubersuggest provides a wealth of information with its free version. When you enter a search term, it displays the search volume, SEO difficulty, paid difficulty, and CPC.
Immediately beneath that display, it identifies the number of backlinks you would need to rank on the first page of Google for that keyword phrase.
As you scroll down, you can view lists of keyword ideas and page content ideas.
The list of page content ideas displays related blog titles. At a glance, you can see how many people click on and share each article. You can export most of your data reports to CSV to save and sort. Ubersuggest provides a free Chrome extension to see data right on the SERP easily.
The free version limits your use to a single website and 3 keyword searches per day.
AnswerThePublic is a great place to see raw search insights. After you enter your search term(s), it displays the questions people are asking related to that topic. The results are shown in a graphic display with all the who, what, where, when, why, and other questions users ask.
It’s a powerful way to generate keyword ideas and see what your potential customers actually want to know. You can download the data as a graph or a list.
There is one con for this tool: With a limit of 3 free searches a day, you have to be thoughtful about each phrase you search.
5. Ahrefs Keyword Explorer
Today’s leading keyword research tool for content creators is Ahrefs. You may get thousands of excellent keyword suggestions, assess how difficult it is to rank for them and estimate how much traffic they could generate. Ahrefs Keywords Explorer is powered by the world’s largest third-party search query database. This tool provides users with a thorough keyword report and generates distinctive click metrics using clickstream data.
6. Keyword Sheeter
Keyword Sheeter pulls autocomplete results from Google. It delivers real-time data on what people are typing into the search engine.
If you want to generate a long list of keyword ideas fast, Keyword Sheeter is an excellent choice. It pulls about 1,000 ideas per minute, and exporting your list is free.
It’s a simple and powerful resource to identify ideas for blog topics. However, the free features of Keyword Sheeter do not include search volume or data on how competitive it is to rank for a phrase.