What is Keyword Research? A Beginner’s Guide

What is Keyword Research? A Beginner’s Guide

What is Keyword Research? A Beginner's Guide
What is Keyword Research? A Beginner’s Guide

Organic is the only channel that drives reliable long-term traffic. It can become a primary revenue generation channel when a holistic, effective organic marketing and SEO strategy is implemented. This is why SEO should be a company-wide process, and keyword research is a foundational piece of that.

Over 50% of the organizations reported they use search data as the basis for content creation, according to our State of Organic Marketing in 2022 report. It’s no longer enough to launch a website or create content in a silo and then “SEO” it after the fact.

Why is keyword research important?

Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform your content strategy as well as your larger marketing strategy.

People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches.

In addition, in the inbound methodology, we don’t create content around what we want to tell people; we should be creating content around what people want to discover. In other words, our audience is coming to us.

What is keyword research?

What Do You Mean by Keyword Research?

Each company begins with assumptions about its customers and their online behavior. SEO keyword research allows brands to check their assumptions against data to validate or challenge their strategy.

Keyword research with an SEO keyword research tool allows companies to evaluate:

  • Keyword search volume. A good keyword tool provides precise monthly search volumes for each search term entered.
  • Competitiveness/Difficulty. Learn how difficult it is to rank on a certain keyword based on the competitive landscape.
  • Bidding cost. Keyword research tools should provide a range or average cost-per-click for brands to effectively budget for PPC campaigns.

In addition, a quality keyword research tool provides users with keyword suggestions, allowing them to explore related keyword phrases and questions that they may not have considered.

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What Is SEO Keyword Research?

When you perform keyword research, it’s for a greater purpose than simply gathering information as a website or marketing manager. SEO keyword research is the process of using keyword research as a guidepost to set your content strategy.

SEO keyword research allows you to optimize your content and launch campaigns that will improve your rankings online and generate more traffic, conversions, and customers.

The Good News: DemandJump has automated the SEO keyword research process.

With one-click SEO content briefs for new content, recommendations for updating current content, and linking content to revenue generated with marketing attribution you are sure to see results.

The History of keyword research

SEOs have performed keyword research for algorithms since 2005. But keyword research as a practice has evolved a lot since then. Now search engines prioritize well-written content aligned with search intent when ranking content. Keyword density—how often you place a keyword in your content—is no longer the most important factor for search engine optimization. Keyword research tactics have adapted and continue to adapt to ever-changing search engine algorithms.

Generally, keyword research takes place in the early stages of campaigns and can provide a foundation for future projects, campaigns, or content. You can use keyword research to help you ideate around a new piece of content you’re writing, decide how to name your product features or optimize your website or web pages after they are published.

Of course, keyword research strategies differ from small business to enterprise, but we’re going to look at all types of best practices that help improve your ability to find the right keywords for your audience at the right time.

RELATED POST: Best Free Keyword Research Tools

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