ChatGPT Use For Email Marketing
Hardly any other topic is currently experiencing as much hype in the marketing and digital industry and is being discussed as controversially as this one: the language model chatbot ChatGPT. In general, AI – artificial intelligence – is the number one trend topic in 2023.
In email marketing tools and AI technologies simplifying your workflows and making them more efficient are becoming more and more relevant. The new AI chatbot ChatGPT creates and optimizes content, gives details answers to your questions, and even suggests email marketing strategies.
How many marketers are using ChatGPT?
Our recent LinkedIn survey found that more than three-quarters of marketers want to use ChatGPT to improve their marketing performance, but only 40% are actively doing so right now.
Sometimes, it can be difficult to know where to start. That’s why we’ve created a Quick Win for Smart Insights Business Members to rapidly review and assess new ChatGPT opportunities in 2023.
This guide is for anyone looking to learn more about ChatGPT but would be particularly useful for marketers executing or managing channel specialisms.
The Benefits Of ChatGPT For Email Marketing
What are the benefits of using this AI chatbot in your email marketing efforts? Let’s take a look.
Subject Line Generation
Did you know that the average office worker receives a whopping 121 emails a day? With so many emails in their inbox, having a subject line that grabs attention is crucial.
Studies show that 47% of email recipients open an email based solely on the subject line. Luckily, ChatGPT can generate subject lines that are eye-catching and relevant to the email content.
A/B testing is a must. It lets you identify the elements driving conversions and optimize your campaigns accordingly. Studies show that A/B testing increases open rates by a whopping 29%. With ChatGPT, you can quickly create different versions of an email to see which performs best.
According to HubSpot, personalized email messages can improve click-through rates by 14% on average and conversions by 10%. With ChatGPT, you can generate personalized and engaging body copy that resonates with your target audience (learn more in our guide on ChatGPT for affiliate marketing).
ChatGPT Use For Email Marketing
Let’s delve into the world of email marketing and uncover how you can leverage the power of ChatGPT to craft compelling campaigns, captivating subject lines, and persuasive content that enchant your email subscribers.
In this section, you’ll navigate through the ChatGPT use cases for email marketing like – Email campaigns, writing email sequences, email newsletters, cold emails, guest post pitches, building an email list, measuring email marketing metrics, and managing emails.
1. Cold Emails
Crafting the perfect message to break through the noise and pique a prospect’s interest can feel like searching for a needle in a haystack. Not when ChatGPT is here to save the day. It helps you whip up persuasive, attention-grabbing cold emails that open doors and spark conversations.
Research your target audience: Diving into the world of cold emails can be daunting, especially when you’re not sure who you’re reaching out to. Researching your target audience before hitting that send button is crucial, ensuring your message strikes a chord. But where do you start? Start by asking ChatGPT! It can help you create persuasive cold emails and provide valuable insights into your target audience.
Value-based cold email: We’ve all been there: trying to craft a cold email that oozes value without sounding like a sales pitch. It’s a tightrope walk, but we’re here to help! ChatGPT is your secret weapon for creating value-based cold email copy that resonates with your prospects. You can now whip up emails focusing on your prospect’s needs and showcase how your solution can improve their lives.
2. Building an email list
Building an email list is like trying to catch a flock of butterflies – elusive and time-consuming. But ChatGPT can make the process a breeze! It helps you devise effective strategies for growing your email list and attracting subscribers who can’t wait to engage with your content. So get ready to transform your email list into a thriving community of enthusiastic fans!
Choosing an email marketing platform: Finding the perfect email marketing platform for your business can be quite a struggle. It’s no surprise that with so many options out there, it can be overwhelming.
Create a lead magnet: Stumped on how to create an irresistible lead magnet that’ll have people signing up to your email list? Don’t worry! It’s a challenge many face.
3. Managing emails
Last but not least, managing emails is a daily hassle for everyone at work. Especially for email marketers who send and receive hundreds of emails every week. To help you manage these emails better and save time, here is ChatGPT for Gmail, which can compose, reply, follow up, and summarize emails in a jiffy.
Composing emails: Install the Chatsonic Chrome extension, and when you’re ready to write a new email, click the CS icon in the Compose Email window.
Replying to emails: You’re not limited to just composing emails. With Chatsonic’s Chrome extension, you can easily write spot-on replies in three different tones and even tweak them to your liking.
4. Email campaigns
No lead is converted instantly after they land on your website. They need to be nurtured and familiarized with the brand so that they trust you to make a purchase and become your customer.
Think of an email campaign as the journey from “just browsing” to “Heck yeah, I’m a customer!” While it sounds simple, a lot of work is involved, from segmenting email lists, personalizing emails, A/ B testing, measuring metrics, and optimizing them accordingly.
Personalization and segmentation: You successfully collected good emails for the email list but are now confused as to what emails to send each one of them. Let ChatGPT suggest the segments that fit your goals and personalize email content for each segment.
Planning Drip campaigns: Drip campaigns, huh! They can be confusing, especially when planning the triggers and creating multiple emails.
You can use ChatGPT to plan them from scratch with triggers, email generations, the best tools to use, and best practices. Not just these, ChatGPT will also go through your customer journey and give you possible scenarios where an email is needed.
5. Writing email sequences
Creating email sequences can be a bit tricky, right? You need to come up with engaging messages that’ll guide your subscribers through a journey and motivate them to take action. And let’s face it, nailing that perfect tone and style across all your emails can be a real challenge.
That’s where ChatGPT comes in! It’s here to help you whip up personalized, catchy, and relatable email content that really speaks to your audience. All you need to do is give ChatGPT some info about your goals, who you’re targeting, and what you want to achieve. Then, watch as ChatGPT helps you put together email sequences that tackle your subscribers’ pain points, keep them interested, and get you those conversions!
A guide to ChatGPT for email marketing
Limits of ChatGPT
ChatGPT is an AI-based language model that has been trained on a large amount of data to produce automated texts. Although it is capable of processing natural language in a variety of application domains, there are still limitations to the quality of the texts.
- The dataset used to train ChatGPT is based on 2021. ChatGPT is (currently) limited by the data it was trained on.
- Even if the generated texts sound very convincing: Check the facts! It is not uncommon for ChatGPT to miss the mark.
- It is rare that you will get exactly what you want out of ChatGPT. Therefore, take advantage of the opportunity to refine your request with additional prompts and optimize the result.
- ChatGPT may have difficulty striking the right tone for a particular audience and understanding the interests and needs of the recipients. No one knows your company and your audience better than the people in your company.
- Be aware of privacy and legal issues when using ChatGPT. There is currently no consensus on whether text generated by the AI should be declared as such. Do not enter sensitive information – either your own or that of your newsletter recipients – into ChatGPT, as the text AI will process and learn this information.
Therefore, it is important that you always check and adjust the output of ChatGPT to ensure that it meets your needs and reaches your newsletter recipients in the best possible way.