A guide to ChatGPT for email marketing
How many marketers are using ChatGPT?
Our recent LinkedIn survey found that more than three-quarters of marketers want to use ChatGPT to improve their marketing performance, but only 40% are actively doing so right now.
Sometimes, it can be difficult to know where to start. That’s why we’ve created a Quick Win for Smart Insights Business Members to rapidly review and assess new ChatGPT opportunities in 2023.
This guide is for anyone looking to learn more about ChatGPT but would be particularly useful for marketers executing or managing channel specialisms.
The Benefits Of ChatGPT For Email Marketing
What are the benefits of using this AI chatbot in your email marketing efforts? Let’s take a look.
Subject Line Generation
Did you know that the average office worker receives a whopping 121 emails a day? With so many emails in their inbox, having a subject line that grabs attention is crucial.
Studies show that 47% of email recipients open an email based solely on the subject line. Luckily, ChatGPT can generate subject lines that are eye-catching and relevant to the email content.
A/B testing is a must. It lets you identify the elements driving conversions and optimize your campaigns accordingly. Studies show that A/B testing increases open rates by a whopping 29%. With ChatGPT, you can quickly create different versions of an email to see which performs best.
According to HubSpot, personalized email messages can improve click-through rates by 14% on average and conversions by 10%. With ChatGPT, you can generate personalized and engaging body copy that resonates with your target audience (learn more in our guide on ChatGPT for affiliate marketing).
A guide to ChatGPT for email marketing
Creating Email Marketing Automation Workflows with ChatGPT
Use email automation to create extensive newsletter workflows in CleverReach and save time by sending them out completely automated. Your account comes with a variety of pre-built automation templates for common use cases, such as abandoned shopping cart reminders, birthday emails, and welcome emails.
If you want to create your own automation workflows, you can use ChatGPT to outline them. Think about who you want the automation to be for and on what occasions or triggers. ChatGPT can then give you inspiration for a possible email workflow.
ChatGPT replicates a discussion between a digital marketing consultant and a client
This example is for an SME and is reminiscent of a recent conversation that I had with the marketing manager of Upbeat Clean, an ethical office cleaning business based in Derby. So, I decided to continue with an evolution of the conversation which was similar to what I had with the owner of the business. In developing our resources for Smart Insights such as our marketing playbooks and templates, I’ve always looked to follow a model of providing guidance by specifying and prompting the questions marketers should be asking to get more performance from the resources available, so I love that this tool can mimic a Q&A approach to improve marketing results, albeit dependent on the quality of the training data.
Writing Newsletter Content with ChatGPT
Email Subject Lines
One of the most important decisions when sending out an email is choosing the right newsletter subject line. It needs to be both engaging and informative to grab the recipient’s attention and get them to open the newsletter. ChatGPT can help you to automatically generate subject lines that will arouse the curiosity of your recipients. You can also use ChatGPT to create different versions of your subject line and run an A/B test in your newsletter.
Newsletter Body Text
Of course, ChatGPT does not only help you to write appealing email subject lines but also complete newsletter content. Again, give the text AI information about the context and goal of the content to get a suitable text for your newsletter. Chances are, the output won’t match your expectations right away. Refine your needs with additional commands until you are satisfied with the result. You can then add the finishing touches and personalization yourself.
ChatGPT be used for working on marketing activities like searching email, and social media
We’re already seeing many examples of how the output from ChatGPT can be used to create copy and for keyword analysis. In my next article, I recommend the best prompts for using ChatGPT for digital marketing. I’ll look at lots of examples since having the experience to ask the right questions and use their creativity to create an article is still important thankfully! For now.
The use cases I will cover include:
- Keyword analysis for SEO
- Content marketing ideation
- Copywriting/optimization for organic search and PPC
- Email marketing
- Summarising market research
- Writing product descriptions for E-commerce
Topic Research with ChatGPT for Newsletter Content and Campaign Ideas
One of the biggest challenges in creating regular newsletter content is finding topics that are relevant and interesting to your audience. It can take a lot of time and resources to research and find new topics. ChatGPT can help by automatically generating relevant content and suggesting new topics. For example, you can ask for the top 10 most frequently asked questions on a particular topic or have product benefits displayed.
How to Successfully Use ChatGPT in Email Marketing
Leverage the power of ChatGPT for email marketing!
GPT-4 powered Chatsonic is a game-changing tool for email marketers looking to save time, streamline their workflow, and achieve better results. It adds to your martech stack by helping with various email marketing tasks like building email lists, writing email sequences, generating AI visuals, list segmentation, and helping optimize your campaigns.
To make the most out of ChatGPT for email marketing, check out ChatGPT prompts for email marketing that you should try out.
Moreover, the Chatsonic Chrome extension automates tedious tasks like sending emails, scheduling follow-ups, and personalizing messages, freeing up more time for critical activities like developing strategy and building relationships with subscribers.