10 Best Email Marketing Software Platforms for 2023
Email marketing consistently delivers a better ROI than any other marketing channel. Plus, it’s brilliant for community building and engaging with your customers on what feels like a one-on-one level. But if you don’t have the right infrastructure in place to handle your email marketing, you’re not going to be able to reach your subscribers and customers in the way you need to encourage engagement, build those important relationships, generate more leads, and increase sales. That’s why we’ve put together this list of the top email marketing platforms on the market right now. Each of the email marketing platforms on this list offers a unique set of features to explore so you can find the perfect email marketing platform to get the results you need.
Before we dive into our list, we’re going to take a little time to answer some questions you may have about email marketing, why it matters, what an email marketing platform actually is, and the features you should look for.
What is Email Marketing?
Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact lists. Its high return on investment (ROI) makes it crucial to most businesses’ overall inbound strategy.
Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. This may sound time-consuming, but marketing automation handles most of the heavy lifting for you. In the long run, a well-designed email marketing strategy not only drives sales but helps build a community around your brand.
Why Is Email Marketing Vital To Your Success?
Email is the one form of digital communication that virtually everyone uses on an ongoing basis. Social media and other forms of digital advertising can reach very large audiences, but no single platform competes with the number of active email users. Plus, email offers a personal touchpoint since you can target email messages to specific subscriber interests easily.
Email marketing also has extremely low startup and ongoing costs. Small businesses can use top-rated email marketing software and tools for less than $50 per month. Most platforms offer free plans until you reach a certain level of subscribers.
So, if you’re spending marketing dollars elsewhere, but not building a list and emailing to it regularly, it’s high time to add this tried-and-true method to your mix.
What Is An Email Marketing Campaign?
An email marketing campaign is a sequence of one or more emails that are sent with the intention of achieving a specific marketing goal. For example, the goal of such a marketing campaign might be to:
- Increase brand awareness
- Generate leads
- Nurture prospects
- Promote a product or service
- Reengage customers
Email marketing campaigns are typically automated and triggered based on certain conditions or actions, such as:
- A new subscriber signs up in your list
- A customer abandons their shopping cart
- A prospect clicks a link in your email
Top Email Marketing Software & Platforms
To create and execute your email marketing strategy successfully, you’ll need to find the best email marketing software platform for your business. Here’s a look at the best 31 email marketing software platforms and what makes each a good pick.
Moosend is a great solution for smaller businesses as it has a generous Free plan. Even if you don’t want to sign up for its Free plan, you’ll find that it’s one of the most affordable options.
It’s also one of the better choices if you want to implement personalization. With it, you can segment your email lists based on different customer behaviors. This way, your emails will be very relevant to your subscribers which will help you to stand out.
It can also be useful if you want to grow your email list as it offers custom sign-up forms. Once you have a substantial list, you can take advantage of its email marketing automation features and create workflows so that your emails are sent at the optimal time.
Included in Salesforce’s list of products is an email marketing platform named Email Studio. It can help you with different phases of the email marketing process like targeting your audience, creating the actual message, and automating your messages.
Before you build your email, you can use its drag-and-drop segmentation tools to refine your list of subscribers and intelligence to identify content that will resonate to boost conversions. Once your list has been optimized, you can turn your attention to building high-converting emails. You can use customizable templates that were created by professionals to create emails that will engage subscribers along every stage of their journey.
The last piece of the puzzle is to send the emails at the right time. To help you with this, it lets you create a delivery schedule which also helps to reduce the workload of your marketing team. All in all, it might not be as feature-rich as some of the other tools, but if you’re already a Salesforce user it might make more sense to use their email marketing solutions instead of adding another third-party tool to your arsenal.
Robly is an email service provider that leverages proprietary technologies to boost email marketing engagement and conversion. The software has been a staple across industries, including non-profits, education institutions, charities, and others.
What makes Robly a great choice is AI technology. It is the only email marketing software that offers RoblyID, a unique way to grow your email leads ten times over the usual. RoblyID analyzes website traffic and then adds contact records automatically to your email list. It is CAN-SPAM compliant, which means it aligns with information protection policies.
If you’re searching for a tool to help you with marketing across multiple channels, be sure to check out Campaigner. Included in its powerful list of features is advanced email marketing automation. You can use it to create email workflows, track conversions, nurture prospects, and personalize every aspect of your emails.
If you simply need help with designing your email, it offers hundreds of ready-made, responsive templates. Most email marketing platforms offer a decent selection of templates so this isn’t really a unique selling proposition, but where Campaigner offers extra value is it includes a sophisticated template management system with restricted access and tagging features to organize your templates, especially useful if you’re working as part of a bigger team. Another area where it takes it one step further is by including a built-in image editing tool. This way, you can customize your visual assets without having to switch to another editing tool.
5. EngageBay Email Marketing Software
EngageBay’s powerful platform lets you launch personalized email campaigns, design stunning landing pages, capture leads through forms, and quickly close deals.
The visual multistep automation builder helps you automate the most complex tasks without writing a single line of code. You can choose from various triggers that can launch workflows and create custom workflows for various scenarios including drip campaigns, cart abandonment alerts, welcome emails, and birthday wishes.
Social media is a powerful channel for lead generation. With EngageBay’s social media management, you can engage with your social audience with a single tool. Manage your Instagram, Facebook, Twitter, and LinkedIn accounts, and use streams to keep track of retweets, mentions, posts, and events.
Pabbly provides access to SMTP routing, workflow automation, email scheduling, and much more without any restrictions. With the help of marketing automation and autoresponders included in the tool, you can schedule emails in advance and create triggers to avoid manual follow-up responses.
Additionally, Pabbly offers responsive email templates and a drag-and-drop email editor for easy customization. The email tracking feature allows you to track data such as bounce rate, open rate, and click-through rate so you can improve your email marketing and campaigns.
Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS. It includes pre-built automation for cart abandonment, welcome series, and transactional emails to help deliver streamlined buyer engagements.
EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition. It offers templates you can customize in a drag-and-drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals.
On top of the email, SendinBlue also has a forms tool that allows you to collect new leads, which you can then segment into specific lists and enter into email nurturing campaigns.
Not sure how to kick off your email nurturing campaign? No problem. SendinBlue has workflows that give you access to a number of pre-made automation campaigns tailored to your specific goals.
If you want to run a more nuanced email nurturing campaign, you can always create a campaign from scratch to meet your specific business needs.
ConverKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable experience, and it’s feature-rich. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more. ConvertKit also comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress.
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