7 Best Email Marketing Software
Email is alive and well in 2023. Email marketing remains one of the most effective tools for any company to reach engaged customers—as long as you do it well. That’s why there is no shortage of email marketing services to choose from. To help you sort through the noise, our team evaluated some of the most popular platforms. Here is the best email marketing software available today.
What is Email Marketing?
Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact lists. Its high return on investment (ROI) makes it crucial to most businesses’ overall inbound strategy.
Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. This may sound time-consuming, but marketing automation handles most of the heavy lifting for you. In the long run, a well-designed email marketing strategy not only drives sales but helps build a community around your brand.
How To Choose an Email Service Provider
Which email marketing service is right for your team depends on your business needs and goals. Consider these factors to choose the right tool for you:
- Send volume: Do the send limits and their corresponding price points make sense for your business plans for the near future?
- Migration: Can you easily migrate customer data from an existing platform into the new one?
- Integrations: If you need to, can you use your email list for retargeting ads on social media and around the web? Does the platform work with your existing CRM, online store, and other systems?
- Design: Do the available templates and customization options fit your brand? Do the free themes and templates include features that serve your needs?
- Ease of use: How easily can you create and send an email or set up automation? Will you need to hire an email specialist, designer, or coder to build emails?
- Autonomy and customization: How much control do you have over the look and feel of your emails and newsletters? Does the platform have the functionality you need? Will your customers see the software’s logo on your emails?
Why is an email marketing service important?
Today, email marketing services continue to be an integral, strategic tool for businesses of all sizes across all industries — they help businesses build strong relationships with prospects and customers all while moving them through the buyer’s journey and maintaining strong communication throughout.
Not to mention, as ESPs continue to develop, features like A/B Testing, automation, and personalization have made the tools even more valuable to a marketer looking to engage with an increasingly fragmented audience.
Why Is Email Marketing Vital To Your Success?
Email is the one form of digital communication that virtually everyone uses on an ongoing basis. Social media and other forms of digital advertising can reach very large audiences, but no single platform competes with the number of active email users. Plus, email offers a personal touchpoint since you can target email messages to specific subscriber interests easily.
Email marketing also has extremely low startup and ongoing costs. Small businesses can use top-rated email marketing software and tools for less than $50 per month. Most platforms offer free plans until you reach a certain level of subscribers.
So, if you’re spending marketing dollars elsewhere, but not building a list and emailing to it regularly, it’s high time to add this tried-and-true method to your mix.
7 Best Email Marketing Software
If you’re searching for a tool to help you with marketing across multiple channels, be sure to check out Campaigner. Included in its powerful list of features is advanced email marketing automation. You can use it to create email workflows, track conversions, nurture prospects, and personalize every aspect of your emails.
If you simply need help with designing your email, it offers hundreds of ready-made, responsive templates. Most email marketing platforms offer a decent selection of templates so this isn’t really a unique selling proposition, but where Campaigner offers extra value is it includes a sophisticated template management system with restricted access and tagging features to organize your templates, especially useful if you’re working as part of a bigger team. Another area where it takes it one step further is by including a built-in image editing tool. This way, you can customize your visual assets without having to switch to another editing tool.
Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS. It includes pre-built automation for cart abandonment, welcome series, and transactional emails to help deliver streamlined buyer engagements.
EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition. It offers templates you can customize in a drag-and-drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals.
ConverKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable experience, and it’s feature-rich. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more. ConvertKit also comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress.
AWeber is a great email marketing platform for teams, small businesses, and entrepreneurs. It includes a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and tons of integrations. Like others on our list, AWeber offers a landing page builder. It’s clean and drag-and-drop-based, making it easy to use for anyone who needs to quickly build and deploy a landing page along with an email campaign.
SendX is affordable, intuitive email marketing software that you can use to design, schedule, and track email campaigns, driving sales from your emails. You can upload an opted-in email list, send broadcast email campaigns, and create reports to measure clicks, opens, measure conversions, and more. You can automate your email marketing with a powerful rules-based interface based on user activity, audience segmentation, and more.
With HubSpot, you don’t need any design skills to create personalized, professional-looking emails. One of its most attractive features is that as it’s also powered by HubSpot’s CRM, you have access to accurate customer data that you can use to customize your emails. To customize your emails further, you can also turn to its marketplace where you’ll find templates that are proven to convert. You can then use its drag-and-drop editor to change the layout and elements like calls to action.
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