10 Smart Ways To Get More YouTube Subscribers in 2023
Did you know that 1 billion hours of YouTube are watched by users per day? That’s equivalent to 8.4 minutes per day per human!
With its widespread popularity, it’s hard for marketers to ignore the video marketing channel. But with such high popularity comes high competition. The channel is crowded with an endless library of video content, so how can you stand out?
We’ve all caught ourselves binge-watching hours upon hours of cat videos. There is nothing to be ashamed of! The question is, how can marketers steal attention away from these famous cats to get more eyes on their own YouTube channels? This is just what this article aims to provide for you – because if you’ve spent the time to invest in video then not only do you want a return, you need a return!
Views Vs Subscribers
While the YouTube Partner Program doesn’t specifically mention views in its list of requirements, it’s a key metric to keep in mind because how much money you make is based on the view count. That being said, two channels that get the same number of views might not necessarily receive the same payout.
The simple reason for this is that all channels don’t earn the same revenue per 1,000 views (RPM). Your niche will play a huge factor in determining what your RPM will be. For example, your revenue stream will be higher if most of your viewers come from the United States. Certain genres are also more saturated which means that advertisers have an easier time finding a successful channel on which to advertise ultimately meaning that they can afford to pay less.
To help you make more sense of it, let’s illustrate it like this. For example, if your RPM is $5 and you get 100,000 views per month, you can earn $500 per month.
So, while you’ll need to have a minimum number of subscribers to get into YouTube’s program so that you can start earning money, it’s actually the number of views that will impact your earning potential. That said, the more subscribers you have, the more views you’ll most likely get too. In other words, for the best results, you should focus on gaining more subscribers and increasing your view count.
10 Smart Ways To Get More YouTube Subscribers in 2023
Another year has gone by and your resolution to rebuild that YouTube channel of yours has not been accomplished.
I recently had the opportunity to attend a YouTube fan-fest with a VIP invite (thanks to my wonderful acquaintances), and a little interaction with them will shed some light on how these things work out.
I have another associate who saw a tremendous amount of growth in his YouTube subscribers and viewers within a span of two years. Although his numbers might not be outrageous, they total well above a million views, which more than justifies his efforts.
1. Create Quality Content
Quality content is the foundation of any successful YouTube channel. Create videos that are engaging, informative, and entertaining. Focus on your niche and provide value to your viewers. This will help you attract a loyal audience and increase your subscribers.
2. Clean Up Your YouTube Channel
Before we get into the good stuff, it is important to do some housekeeping. While you may think everything your business does is flawless, you are not Beyoncé, so your audience might not think so… I know, I know, it’s hard to swallow, but it’s important to step away from yourself and into the shoes of an outsider from time to time.
Taking a hard look at your YouTube channel and re-evaluating what is on there will likely lead to the realization that a chunk of old content should be deleted—whether it is outdated, poorly produced, or just a flop of a video that should have never made it up there in the first place. If you have something of this nature tied to your brand, it’s going to immediately turn that lead off, and cause them to lose trust in your brand. Delete it and never look back!
3. Configure YouTube account defaults
This is another nice hack that you can use to add a subscribe reminder in all your videos. Just like branding, YouTube lets you add default settings for all your future uploads. You can use this feature to ask your users to subscribe to your videos in all your videos.
To configure this, simply head over to the YouTube defaults page and add a description that you would like to show in all your videos.
I can always edit or remove anything at the time of uploading videos. This is such a time saver and ensures that I remind my viewers to subscribe to my channel.
4. Use Influencer Marketing
Influencer marketing is a powerful way to reach a wider audience and attract more subscribers to your YouTube channel. Collaborate with influencers in your niche to promote your videos and reach their followers. This will help you build credibility and attract new subscribers to your channel.
5. Execute Top-Notch Channel Trailers
YouTube has this beautiful feature for marketers looking to grow their subscription base, called channel trailers. These are just as they sound, short trailers that automatically play when a visitor arrives on your YouTube channel page.
This is the perfect opportunity to build your subscription base, if, and only if, you create insanely compelling content.
These trailers need to be short (30-60 seconds), compelling, and most importantly they need to give your visitors a reason to stay. Do they need to be hilarious, beautiful, and emotionally charged? It will definitely help! What I really can’t stress enough is the need for an impactful call to action that gives the viewer a reason to subscribe.
6. YouTube Thumbnail image
Create a custom video thumbnail for each video instead of letting one be randomly generated. This only makes sense.
Using annotations and relevant images as custom thumbnails for your YouTube videos will increase your videos’ CTR (click-through rate). A custom video thumbnail with a minor annotation will tell your users what your video is all about.
YouTube currently offers a selection of thumbnails from three intervals – at the 1/4th mark, at the 1/2 mark, and at the 3/4th mark. Choose the one that best illustrates what your video is about.
YouTube thumbnails help you attract new users to your channel and if you are not designing catchy thumbnails, you are missing out a lot.
The idle size for YouTube Thumbnails is: 1280 x 720 pixels
You can use tools like:
- Thumbmaker (DIY)
7. Collaborate with Other YouTubers
Collaborating with other YouTubers is a great way to attract new subscribers and grow your channel. Find other creators in your niche and collaborate on videos or live streams. This will help you reach a new audience and build relationships with other creators.
8. Add Powerful CTAs To Your Videos
All good marketers know how to create powerful calls-to-action, or CTA’s. So why not use these skills of yours to give users a reason to return to your channel through a subscribe-able call-to-action?
How does this work exactly? If the idea of inserting a CTA into a video sounds complicated, and possibly above your technical capabilities, I’ve got good news: It’s not! YouTube has made this easy by allowing marketers to add end screens and cards to their videos. Let me break down these two options a bit further:
9. Optimize YouTube Titles for CTR
Being distinguishable is the most important aspect of YouTube’s success.
One great way to do this is to give your videos offbeat names. This way, you’re going to be getting a lot of people coming to your channel based on curiosity alone.
Having quirky titles will play a major role in getting the views that your channel needs to benefit from the social proof factor.
But to get a maximum amount of views, you will also need to dive into the SEO part of YouTube marketing.
10. Use Relevant Keywords
Using relevant keywords is essential for improving your YouTube SEO and attracting more subscribers. Use relevant keywords in your video titles, descriptions, tags, and captions. This will help your videos rank higher in search results and attract more viewers.