How to Make Money on Social Media Without Being an Influencer
Landing a book deal and getting published isn’t a guaranteed paycheck. And frankly, there isn’t a ton of money in book sales. Often, the bulk of a writer’s income will come from speaking and teaching.
Fortunately, you don’t need a publisher, literary agent, or book contract to make an impact and earn money from your writing. If you have a social media presence and a following online, you already have an audience that wants more of what you have to give.
Can a writer really make money off social media?
The answer is yes—and it’s probably easier than you think.
You don’t need to be a tech guru, have a fancy payment system, or use a pricey platform to host your content, courses, or teaching materials.
You don’t even need to have a website.
All you really need is an Instagram account, a PayPal link, and something to offer your audience. (Spoiler: if you are a writer, you already have something to offer.)
How to Make Money on Social Media Without Being an Influencer
There are several ways to make money through social media without being an influencer:
1. Freelancing
If you have skills in graphic design, content writing, video editing, social media management, or any other creative field, you can offer your services to businesses and individuals on social media platforms like LinkedIn, Twitter, and Facebook.
2. Affiliate Marketing
You can earn money by promoting products or services on social media platforms through affiliate marketing programs. You’ll receive a commission for every sale or referral that you generate.
3. Sell Products
You can sell products on social media platforms like Instagram and Facebook by setting up an online store. You can sell physical products, digital products, or services.
4. Create and Sell Digital Products
You can create and sell digital products like e-books, online courses, and templates on social media platforms. You can use platforms like Gumroad, Teachable, or Podia to sell your digital products.
5. Crowdfunding
You can use social media platforms to raise funds for your projects through crowdfunding platforms like Kickstarter, GoFundMe, or Patreon.
6. Social Media Manager
You can offer your services as a social media manager to businesses or individuals who don’t have the time or expertise to manage their social media accounts.
7. Virtual Assistant
You can offer your services as a virtual assistant to businesses or individuals who need help with administrative tasks, email management, or customer service.
Make it easy for your audience, and yourself
After you get clear on what you can offer, writing and using a clear Call to Action (CTA) is essential to monetizing your social media. The easier you make it for your audience to find your offers and opt-in, the easier it is for you to get paid.
Whether you’re sharing a phenomenal freebie, promoting your book, or sharing your latest offering, “Get XYZ at the link in bio” is the most actively, and successfully, used CTA on Instagram. Use it whenever you post related to your teaching or product. Your audience needs more reminders than you would think in order to see and engage with your offers.
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